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How Cool Brands Stay Hot, Bergh Joeri


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Цена: 3166.00р.
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Автор: Bergh Joeri
Название:  How Cool Brands Stay Hot
Перевод названия: Джори Берг: Как марки становятся брендами
ISBN: 9780749468040
Издательство: Kogan Page
Классификация: ISBN-10: 0749468041
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.00 кг.
Дата издания: 03.03.2013
Язык: English
Размер: 216 X 142 X 19
Рейтинг:
Поставляется из: Англии
Описание: Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of the Millennials. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them. Full of new case studies and interviews with global marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, BBC and many more, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Winner of the 2012 Berry-AMA Book Prize for the best book in marketing. Winner of Expert Marketeers Marketing Book of the Year 2011.
Дополнительное описание: Reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, this title includes insights into the consumer psychology and behaviour of "the Millennials". It provides you with creative ideas on how to positio



      Новое издание
How Cool Brands Stay Hot

Автор: Van den Bergh Joeri
Название: How Cool Brands Stay Hot
ISBN: 0749477172 ISBN-13(EAN): 9780749477172
Издательство: Неизвестно
Цена: 6838.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Economy of brands

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
Рейтинг:
Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.


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