Автор: Brynjolfsson, Erik Название: Wired for innovation ISBN: 0262013665 ISBN-13(EAN): 9780262013666 Издательство: Wiley Цена: 1562 р. Наличие на складе: Поставка под заказ. Описание: Two experts on the information economy explore the true economic value of technology and innovation.
Автор: Brynjolfsson, Erik Название: Wired for innovation ISBN: 0262013665 ISBN-13(EAN): 9780262013666 Издательство: Wiley Рейтинг: Цена: 1562 р. Наличие на складе: Поставка под заказ.
Описание: Two experts on the information economy explore the true economic value of technology and innovation.
Описание: The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Автор: Stibel Jeffrey Название: Wired for Thought ISBN: 1422146642 ISBN-13(EAN): 9781422146644 Издательство: McGraw-Hill Рейтинг: Цена: 2298 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows how companies are using their understanding of the Internet`s brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.
Автор: Glenn Hardaker Название: Wired Marketing: Energizing Business for e-Commerce ISBN: 0471496456 ISBN-13(EAN): 9780471496458 Издательство: Wiley Рейтинг: Цена: 3238 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Wired Marketing" provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Part one of the book deepens the marketing concept, by providing an overall outline of the role and importance of Internet marketing to e-commerce. In particular the first part of the book looks at the technological-driven shift in the marketing paradigm from direct marketing towards interactive marketing on the World Wide Web. Part one also outlines the fundamental Internet based changes in both the consumer and business-to-business markets. The second part of the book broadens the marketing concept by exploring the move towards new interactive forms of marketing and changing communication processes as a consequence. It proposes, for example, in the chapter on marketing communications an e-based communications mix that illustrates the impact of new technology. This broadening of the marketing concept, by the Internet is extended further through a focus on supply chain management. Here we explore the way the Inteet is changing how enterprises interact with their suppliers, partners and customers. It looks at the implications for managing the customer. The music industry is one of a number of examples used. The final part of the book is intended to provide a marketing and e-commerce "toolkit" for the Internet. Part four will provide useful web-links to marketing sites of importance, offering leading edge marketing information and useful software applications. In particular this section will provide an insight into Advanced Web based marketing technology for the Internet. Finally the book will consider approaches towards strategic Internet marketing planning with a particular focus on flexibility, speed and the customer. The style of the book is to encourage the application of practical knowledge, but it also attempts to offer in-depth understanding of the changing nature of marketing through trading by e-commerce. The main text will be supplemented with extensive practical case examples and also various web links which illustrate that the Internet is radically altering marketing and e-commerce practices. Supplementary materials for lectures will be provided on a web site.
Описание: This is a valuable guide to making technology work for your business. Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. "J. K. Lasser Pro Taming Technology" offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework - one that offers a systematic way to think about and implement technology - to build and strengthen relationships with clients and prospects. "J. K. Lasser Pro Taming Technology" is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.
Автор: Jaffe, Adam B. Lerner, Josh Название: Innovation and its discontents ISBN: 0691127948 ISBN-13(EAN): 9780691127941 Издательство: Wiley Рейтинг: Цена: 1980 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The United States patent system has become sand rather than lubricant in the wheels of American progress. This work tells the story of how changes in patenting - an institutional process that was created to nurture innovation - have wreaked havoc on innovators, businesses, and economic productivity.
Автор: Mothe John de la, Foray Dominique Название: Knowledge Management in the Innovation Process ISBN: 0792374649 ISBN-13(EAN): 9780792374640 Издательство: Springer Рейтинг: Цена: 16825 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is now widely recognized that many of the central unresolved problems in economic policy, management and research turn on questions of knowledge. Increasingly, complex firms and agencies must ask, and answer, such difficult questions as: What is knowledge? Where is it? Who has it? Does the organization lose or gain competitive advantage or effectiveness by sharing knowledge? Where can we find the knowledge we need? How can we measure knowledge? In a knowledge-based economy, these queries are integral to the pursuits of every policy maker, analyst and strategist. Knowledge Management in The Innovation Process - a joint project between Statistics Canada and Program of Research on Innovation Management and Economy (PRIME) at the University of Ottawa - brings together economic, social, measurement and policy views on these critical issues. This project fits into an ongoing research program at Statistics Canada to develop meaningful indicators for science, technology and innovation in a technology-intensive economy. It also fits into the ongoing program at PRIME to better understand technology policy and innovation strategy. This book tells the story of the dynamic interplay between knowledge and innovation with an eye to developing tools and frameworks for managing knowledge for social and economic benefit.
Автор: Horbach Jens Название: Indicator Systems for Sustainable Innovation ISBN: 3790815535 ISBN-13(EAN): 9783790815535 Издательство: Springer Рейтинг: Цена: 14492 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the recent past, environmental innovations have led to a considerable reduction of many pollutants; however, further innovation is required to tackle remaining pollution sources. This work analyses the significance and the effects of framework conditions on innovation activities that contribute to the realisation of a sustainable development. The book links the experiences of different research projects with the aim to develop a system of indicators to evaluate sustainable effects of (environmental) innovations. A comprehensive framework for an indicator system is established that allows to include different environmental innovation fields such as process innovations in the steel production, substitution of dangerous chemicals, organisational innovations in the field of waste disposal or sustainable water management.
Автор: Mothe John de la, Link Albert N. Название: Networks, Alliances and Partnerships in the Innovation Process ISBN: 1402071728 ISBN-13(EAN): 9781402071720 Издательство: Springer Рейтинг: Цена: 19542 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of intense knowledge-based globalization and technology-based competition, the central role of networks, alliances and partnerships is now becoming recognized. By looking at the dynamics of these strategic organizational activities, leading authors in the field examine, in this book, how firms align themselves, how they use networks and enter into partnerships in order to develop new or radically improved processes, and how they introduce new or radically improved products to the market. The topic excludes, as the primary interest, spatial effects, such as those found in geographic clusters, or in regional innovation systems. The focus here is instead on the innovation process, and therefore examines framework issues about how we can assess networks of innovators, measurement issues for both researchers and official statisticians, and impact issues for both industry strategists and policy makers. Contributors. Acknowledgements. Preface. Part I: Introduction and Frameworks. 1. Introduction; J. de la Mothe, A.N. Link. 2. Private Sector and Public Sector Strategies to Encourage Technological Alliances; A.N. Link. 3. Collaborative Innovation: Rationale, Indicators and Significance; W.E. Steinmueller. Part II: Measurement. 4. An Analysis of Patterns of Collaboration in Canadian Manufacturing and Biotechnology Firms; F. Anderson, et al. 5. In-House Versus Ex-House: The Sourcing of Knowledge for Innovation; A. Arundel, C. Bordoy. 6. Innovation Through Linkages and Networks at the National Research Council: Measuring the Output; J. Lyrette. 7. R&D Alliances and Networks Indicators at the Division of Science Resources Statistics, National Science Foundation; F. Moris, J. Jankowski. 8. Implications of the Division of Knowledge for Innovation in Networks; P. Quintas. Part IV: Impacts. 9. Organizational Requirements for the Innovation of Complex Technologies; D.E. Kash, et al. 10. Complex Systems and Collective Adoption: The Role of Networks and Partnerships as an Endogenous Mechanism to Reduce Dynamic Transaction Costs in the Context of Systemic Innovations; D. Foray. 11. Industry Life-Cycle, Knowledge Generation and Technological Networks; L. Nesta, V. Mangematin. 12. Networks in the Knowledge Economy Restructuring Value Chains: Impacts of the Internet; G. Vickery. 13. Toward the Capture of Innovation Potentiality in Social Environments; S.A. McDaniel. 14. Policy Networks in Adaptive Innovation Systems; J. de la Mothe. Part IV: Conclusion. 15. Conclusion; J. de la Mothe, A.N. Link. Notes. Bibliography. Index.
Автор: Fitzgerald Brian, Wynn Eleanor Название: IT Innovation for Adaptability and Competitiveness ISBN: 1402079990 ISBN-13(EAN): 9781402079993 Издательство: Springer Рейтинг: Цена: 12805 р. Наличие на складе: Поставка под заказ.
Описание: Conference Chairs. Program Committee. Sponsors. Contributing Authors. Message from the Organizing Chair. Preface. Acknowledgements. Part I: The Role of IT in Organizational Innovation. Evolving Self-Organizing Activities; G. Alaa, G. Fitzgerald. Enriching Views of Information Systems within Organizations: A Field Theory; S. Miranda, R. Zmud. IT Innovation through a Work Systems Lens; S. Alter. Success and Failure Revisited in the Implementation of New Technology: Some Reflections on the Capella Project; T. McMaster, D. Wastell. IT Systems to Support Innovation; B. Donnellan. Part II: Innovating Systems Development and Process. Assessing Improvements of Software Metrics Practices; H. Damborg Frederiksen, L. Mathiassen. Standardizing Software Processes-An Obstacle for Innovation? I. Aaen, J. Pries-Heje. Organisational Dynamics in the Software Process Improvement: The Agility Challenge; A. BГ¶rjesson, L. Mathiassen. Mapping the Information System Development Process; R. Vidgen, S. Madsen, K. Kautz. Taking Steps to Improve Working Practice: A Company Experience of Method Transfer; B. Lundell, B. Lings, A. Mattsson, U. Г„rlig. Part III: Assessing Innovation Drivers. Evaluating Innovative Prototypes; C.M. Olsson, N.L. Russo. Applying IT Innovation; K. Beggs. IT Business Value Index; M. Nisman. Using IT Concept Cars to Accelerate Innovation; C. Pickering. Software Patents: Innovation or Litigation? L. Levine, K.M. Saunders. Part IV: Innovation Adoption. Temporal Disclosedness of Innovations; E. Jacucci. How Is an IT Innovation Assimilated? E.B. Swanson. Groupware Integration in Virtual Learning Teams; P. BjГёrn, A. Scupola. IOS Adoption in Denmark; H. Zinner Henriksen. Lifting the Barriers to Innovation; J. Brown. Diffusion of Application Service Provision among SMEs; B. Johansson. Part V: New Environments, New Innovation Practices. Digital Gaming: Organizing for Sustainable Innovation; J.P. Allen, J. Kim. Introducing Mobility: The mPolice Project; M. Ney, B. SchГ¤tz, J. HГ¶ck, C. Salzmann. Supporting the Re-emergence of Human Agency in the Workplace; T. Salvador, K.T. Anderson. Learning Management Systems: A New Opportunity; A. Dunne, T. Butler. Web-Based Information Systems-Innovation Or Re-Spun Emperor's Clothing? C. Barry. Part VI: Panels. ICT Innovation: From Control to Risk and Responsibility; P. Bassetti, C. Ciborra, E. Jacucci, J. Kallinikos. The Darker Side of Innovation; F. Land, H. Drummond, P. Vos Fellman (and R. Rodriguez), S. Furnell, P. Tsiavos. IT as a Platform for Competitive Agility; V. Sambamurthy. Innovation in Industry and Academia; E. Baldwin.
Автор: BrГ¶cker Johannes, Dohse Dirk, Soltwedel RГјdiger Название: Innovation Clusters and Interregional Competition ISBN: 354000999X ISBN-13(EAN): 9783540009993 Издательство: Springer Рейтинг: Цена: 20477 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Empirical evidence about cluster building, the emphasis of new growth theory on innovation, the recent interest in economic geography and the high pressure on politicians to establish favourable conditions for attracting dynamic industries have triggered a wave of research during the last decade, trying to understand more deeply why, how and where clusters emerge, and what factors determine their respective success or failure. In this volume the world's leading experts contribute to our understanding of regional innovation, cluster formation and the factors influencing regional productivity and innovative performance. It provides a timely and comprehensive picture on innovation, location, networks and clusters as important means in an environment of intensifying interregional competition.
Описание: Italian industrial districts (IDs) recently attracted international attention because their performance during the last few decades contradicted the alleged weakness of industrial structures based on SMEs in "traditional" sectors. The book analyses some developments taking place in Italian IDs and local systems of production that can represent a new stage of evolution for the backbone of the Italian economy. Based on the extensive use of original databases three main trajectories of change in IDs are presented. The first trajectory is the increasing role of "groups" of manufacturing SMEs arising from mergers and acquisitions as well as spin-off growth processes at the "family firms" level. The second one is the consolidation of innovation capabilities in IDs. And the third one is the internationalisation process of Italian IDs through both trade and foreign direct investment. The essays suggest that Italian IDs are again evolving by coherent adaptations which will have, however, uncertain outcomes.
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