Conquering Global Markets, Hubbard Nancy

Автор: Guillen Mauro
Название: Emerging Markets Rule: Growth Strategies of the New Global G
ISBN: 0071798110 ISBN-13(EAN): 9780071798112
Издательство: McGraw-Hill
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Цена: 5146.00 р.
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Описание: Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

Автор: Venkatesan Ravi
Название: Conquering the Chaos
ISBN: 1422184307 ISBN-13(EAN): 9781422184301
Издательство: McGraw-Hill
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Цена: 3775.00 р.
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Описание: Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.

Автор: Madi?s
Название: Patent Markets in the Global Knowledge Economy
ISBN: 1107047102 ISBN-13(EAN): 9781107047105
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: Long regarded as an essential underpinning of technological innovation in successful capitalist economies, the beneficial role of patents has recently been brought into question by those favouring `open` innovation. This rigorous book surveys the theory, empirical evidence and public-policy related to the role of patents in a global knowledge economy.