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HBR`s 10 Must Reads on Strategic Marketing, 

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Цена: 1474р.
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Название:  HBR`s 10 Must Reads on Strategic Marketing   (Десять текстов по стратегическому маркетингу)
Издательство: Perseus
Классификация:
Продажи и маркетинг

ISBN: 1422189880
ISBN-13(EAN): 9781422189887
ISBN: 1-422-18988-0
ISBN-13(EAN): 978-1-422-18988-7
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.25 кг.
Дата издания: 26.03.2013
Серия: Hbr`s 10 must reads
Язык: ENG
Размер: 243 X 167 X 29
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.



Hbr`S 10 Must Reads On Innovation

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Innovation
ISBN: 1422189856 ISBN-13(EAN): 9781422189856
Издательство: Perseus
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Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world`s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers` most pressing needs.

Hbr`S 10 Must Reads 2016: The Definitive Management Ideas Of The Year From Harvard Business Review

Название: Hbr`S 10 Must Reads 2016: The Definitive Management Ideas Of The Year From Harvard Business Review
ISBN: 1633690806 ISBN-13(EAN): 9781633690806
Издательство: Perseus
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Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

HBR`s 10 Must Reads on Making Smart Decisions

Название: HBR`s 10 Must Reads on Making Smart Decisions
ISBN: 1422189899 ISBN-13(EAN): 9781422189894
Издательство: Perseus
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Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Want to make better choices and avoid common traps? These ten essential Harvard Business Review articles show you how to overcome cognitive biases, back up decisions with data and analytics, and weigh risks and benefits.

HBR`s 10 Must Reads on Teams

Название: HBR`s 10 Must Reads on Teams
ISBN: 1422189872 ISBN-13(EAN): 9781422189870
Издательство: Perseus
Рейтинг:
Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: NEW from the bestselling HBR`s 10 Must Reads series."Most teams underperform. Yours can beat the odds." If you read nothing else on building better teams, read these 10 articles. We`ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: - Boost team performance through mutual accountability- Motivate large, diverse groups to tackle complex projects- Increase your teams` emotional intelligence- Prevent decision deadlock- Extract results from a bunch of touchy superstars- Fight constructively with top-management colleagues Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: "HBR`s 10 Must Reads: The EssentialsHBR`s 10 Must Reads on CommunicationHBR`s 10 Must Reads on CollaborationHBR`s 10 Must Reads on InnovationHBR`s 10 Must Reads on LeadershipHBR`s 10 Must Reads on Making Smart DecisionsHBR`s 10 Must Reads on Managing YourselfHBR`s 10 Must Reads on Strategic Marketing"

HBR`s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article  "What Is Disruptive Innov

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article "What Is Disruptive Innov
ISBN: 1633692094 ISBN-13(EAN): 9781633692091
Издательство: Perseus
Рейтинг:
Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: We ve combed through the ideas, insights, and best practices from the past year of "Harvard Business Review" to help you get up to speed fast on the relevant trends driving business today. Revisit these topics now to make sure you re incorporating the smartest, most up-to-date thinking in your organization, or keep this book as a reference so you can access these important pieces when you need them most. The collection includes articles on leadership, strategy, and innovation, as well as articles that will help you manage yourself and others. A year s worth of management wisdom, all in one place.
"

Hbr`s 10 must reads 2018

Автор: Harvard Business Review
Название: Hbr`s 10 must reads 2018
ISBN: 1633693066 ISBN-13(EAN): 9781633693067
Издательство: Неизвестно
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Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The definitive management ideas of the year - Gardners have bought nearly 100 of the previous edition

HBR`s 10 Must Reads on Leadership Lessons from Sports (Featuring Interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi)

Автор: Review Harvard Business
Название: HBR`s 10 Must Reads on Leadership Lessons from Sports (Featuring Interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi)
ISBN: 1633694348 ISBN-13(EAN): 9781633694347
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The world's elite athletes and coaches achieve high performance through inspiring leadership, mental toughness, and direction-setting strategic choices. Harvard Business Review has talked to many of these high performers throughout the years to learn how their success translates to the world of business.

If you read nothing else on management lessons from the world of sports, read these 10 articles by athletes, coaches, and leadership experts. We've combed through our archive and selected the articles that will best help you drive performance.

This book will inspire you to:

  • Improve on your weaknesses, not just your strengths
  • Take care of your body for sustained mental performance
  • Increase your confidence and manage your energy before an important event
  • Turn a struggling team around
  • Understand the limits of performance metrics
  • Focus on long-term goals to overcome setbacks
  • Understand where the analogy of sports and business doesn't work

This collection of articles includes "Ferguson's Formula," by Anita Elberse with Sir Alex Ferguson; "Life's Work: An Interview with Greg Louganis"; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "The Tough Work of Turning a Team Around," by Bill Parcells; "How an Olympic Gold Medalist Learned to Perform Under Pressure: An Interview with Alex Gregory"; "Mental Preparation Secrets of Top Athletes, Entertainers, and Surgeons," an interview with Daniel McGinn by Sarah Green Carmichael; "SoulCycle's CEO on Sustaining Growth in a Faddish Industry," by Melanie Whelan; "Life's Work: An Interview with Kareem Abdul-Jabbar"; "Major League Innovation," by Scott D. Anthony; "Looking Past Performance in Your Star Talent," by Mark de Rond, Adrian Moorhouse, and Matt Rogan; "Life's Work: An Interview with Mikhail Baryshnikov"; "How the Best of the Best Get Better and Better," by Graham Jones; "Life's Work: An Interview with Joe Girardi"; "Why There Is an I in Team," by Mark de Rond; "Life's Work: An Interview with Andre Agassi"; and "Why Sports Are a Terrible Metaphor for Business," by Bill Taylor.

HBR`s 10 Must Reads on Mental Toughness (with Bonus Interview  "Post-Traumatic Growth and Building Resilience " with Martin Seligman) (HBR`s 10 Must Rea

Автор: Review Harvard Business
Название: HBR`s 10 Must Reads on Mental Toughness (with Bonus Interview "Post-Traumatic Growth and Building Resilience " with Martin Seligman) (HBR`s 10 Must Rea
ISBN: 1633694364 ISBN-13(EAN): 9781633694361
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Come back from every setback a stronger and better leader

If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.

This book will inspire you to:

  • Thrive on pressure like an Olympic athlete
  • Manage and overcome negative emotions by acknowledging them
  • Plan short-term goals to achieve long-term aspirations
  • Surround yourself with the people who will push you the hardest
  • Use challenges to become a better leader
  • Use creativity to move past trauma
  • Understand the tools your mind uses to recover from setbacks.

This collection of articles includes "How the Best of the Best Get Better and Better," by Graham Jones; "Crucibles of Leadership," by Warren G. Bennis and Robert J. Thomas; "Building Resilience," by Martin E.P. Seligman; "Cognitive Fitness," by Roderick Gilkey and Clint Kilts; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "Stress Can Be a Good Thing If You Know How to Use It," by Alla Crum and Thomas Crum; "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "Rebounding from Career Setbacks," by Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas; "Realizing What You're Made Of," by Glenn E. Mangurian; "Extreme Negotiations," by Jeff Weiss, Aram Donigian, and Jonathan Hughes; and "Post-Traumatic Growth and Building Resilience," by Martin Seligman and Sarah Green Carmichael.

HBR`s 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR`s 10 Must Reads)

Автор: Harvard Business Review, Drucker Peter F., Christensen Clayton M.
Название: HBR`s 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR`s 10 Must Reads)
ISBN: 1633693317 ISBN-13(EAN): 9781633693319
Издательство: Неизвестно
Цена: 14355 р.
Наличие на складе: Поставка под заказ.

HBR`s 10 Must Reads for New Managers (with Bonus Article Ho

Автор: Hill Linda A
Название: HBR`s 10 Must Reads for New Managers (with Bonus Article Ho
ISBN: 1633693023 ISBN-13(EAN): 9781633693029
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Develop the mindset and presence to successfully manage others for the first time.

If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

This book will inspire you to:

  • Develop your emotional intelligence
  • Influence your colleagues through the science of persuasion
  • Assess your team and enhance its performance
  • Network effectively to achieve business goals and for personal advancement
  • Navigate relationships with employees, bosses, and peers
  • Get support from above
  • View the big picture in your decision making
  • Balance your team's work and personal life in a high-intensity workplace

This collection of articles includes "Becoming the Boss," by Linda A. Hill; "Leading the Team You Inherit," by Michael D. Watkins; "Saving Your Rookie Managers from Themselves," by Carol A. Walker; "Managing the High-Intensity Workplace," by Erin Reid and Lakshmi Ramarajan; "Harnessing the Science of Persuasion," Robert B. Cialdini; "What Makes a Leader?" by Daniel Goleman; "The Authenticity Paradox," by Herminia Ibarra; "Managing Your Boss," by John J. Gabarro and John P. Kotter; "How Leaders Create and Use Networks," by Herminia Ibarra and Mark Lee Hunter; "Management Time: Who's Got the Monkey?" by William Oncken, Jr., and Donald L. Wass; and BONUS ARTICLE: "How Managers Become Leaders," by Michael D. Watkins.

Hbr`S 10 Must Reads On Emotional Intelligence

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Emotional Intelligence
ISBN: 1633690199 ISBN-13(EAN): 9781633690196
Издательство: Perseus
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

HBR`s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review
ISBN: 1633690210 ISBN-13(EAN): 9781633690219
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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