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HBR`s 10 Must Reads on Strategic Marketing, 



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Цена: 2243р.
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Название:  HBR`s 10 Must Reads on Strategic Marketing
Перевод названия: Десять текстов по стратегическому маркетингу
ISBN: 9781422189887
Издательство: Perseus
Классификация:
ISBN-10: 1422189880
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.25 кг.
Дата издания: 26.03.2013
Серия: Hbr`s 10 must reads
Язык: English
Размер: 210 x 138 x 15
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.



HBR`s 10 Must Reads on Mental Toughness (with Bonus Interview  "Post-Traumatic Growth and Building Resilience " with Martin Seligman) (HBR`s 10 Must Rea

Автор: Review Harvard Business
Название: HBR`s 10 Must Reads on Mental Toughness (with Bonus Interview "Post-Traumatic Growth and Building Resilience " with Martin Seligman) (HBR`s 10 Must Rea
ISBN: 1633694364 ISBN-13(EAN): 9781633694361
Издательство: Неизвестно
Рейтинг:
Цена: 3140 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Come back from every setback a stronger and better leader

If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.

This book will inspire you to:

  • Thrive on pressure like an Olympic athlete
  • Manage and overcome negative emotions by acknowledging them
  • Plan short-term goals to achieve long-term aspirations
  • Surround yourself with the people who will push you the hardest
  • Use challenges to become a better leader
  • Use creativity to move past trauma
  • Understand the tools your mind uses to recover from setbacks.

This collection of articles includes "How the Best of the Best Get Better and Better," by Graham Jones; "Crucibles of Leadership," by Warren G. Bennis and Robert J. Thomas; "Building Resilience," by Martin E.P. Seligman; "Cognitive Fitness," by Roderick Gilkey and Clint Kilts; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "Stress Can Be a Good Thing If You Know How to Use It," by Alla Crum and Thomas Crum; "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "Rebounding from Career Setbacks," by Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas; "Realizing What You're Made Of," by Glenn E. Mangurian; "Extreme Negotiations," by Jeff Weiss, Aram Donigian, and Jonathan Hughes; and "Post-Traumatic Growth and Building Resilience," by Martin Seligman and Sarah Green Carmichael.

Hbr`S 10 Must Reads On Emotional Intelligence

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Emotional Intelligence
ISBN: 1633690199 ISBN-13(EAN): 9781633690196
Издательство: Perseus
Рейтинг:
Цена: 3140 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills--and your professional success.

This book will inspire you to: * Monitor and channel your moods and emotions * Make smart, empathetic people decisions * Manage conflict and regulate emotions within your team * React to tough situations with resilience * Better understand your strengths, weaknesses, needs, values, and goals * Develop emotional agility This collection of articles includes: "What Makes a Leader" by Daniel Goleman, "Primal Leadership: The Hidden Driver of Great Performance" by Daniel Goleman, Richard Boyatzis, and Annie McKee, "Why It's So Hard to Be Fair" by Joel Brockner, "Why Good Leaders Make Bad Decisions" by Andrew Campbell, Jo Whitehead, and Sydney Finkelstein, "Building the Emotional Intelligence of Groups" by Vanessa Urch Druskat and Steve B. Wolff, "The Price of Incivility: Lack of Respect Hurts Morale--and the Bottom Line" by Christine Porath and Christine Pearson, "How Resilience Works" by Diane Coutu, "Emotional Agility: How Effective Leaders Manage Their Negative Thoughts and Feelings" by Susan David and Christina Congleton, "Fear of Feedback" by Jay M. Jackman and Myra H.

Strober, and "The Young and the Clueless" by Kerry A. Bunker, Kathy E. Kram, and Sharon Ting.

HBR`s 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR`s 10 Must Reads)

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR`s 10 Must Reads)
ISBN: 1633693279 ISBN-13(EAN): 9781633693272
Издательство: Неизвестно
Цена: 3140 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Bonus article: an interview with Andris Zoltners"--Cover.

HBR`s 10 Must Reads on Making Smart Decisions

Название: HBR`s 10 Must Reads on Making Smart Decisions
ISBN: 1422189899 ISBN-13(EAN): 9781422189894
Издательство: Perseus
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Цена: 2243 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Want to make better choices and avoid common traps? These ten essential Harvard Business Review articles show you how to overcome cognitive biases, back up decisions with data and analytics, and weigh risks and benefits.

HBR`s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article  "What Is Disruptive Innov

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article "What Is Disruptive Innov
ISBN: 1633692094 ISBN-13(EAN): 9781633692091
Издательство: Perseus
Рейтинг:
Цена: 2243 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: We ve combed through the ideas, insights, and best practices from the past year of "Harvard Business Review" to help you get up to speed fast on the relevant trends driving business today. Revisit these topics now to make sure you re incorporating the smartest, most up-to-date thinking in your organization, or keep this book as a reference so you can access these important pieces when you need them most. The collection includes articles on leadership, strategy, and innovation, as well as articles that will help you manage yourself and others. A year s worth of management wisdom, all in one place.
"

HBR`s 10 Must Reads on Strategy for Healthcare (Featuring Articles by Michael E. Porter and Thomas H. Lee, MD)

Автор: Review Harvard Business, Porter Michael E., Collins James C.
Название: HBR`s 10 Must Reads on Strategy for Healthcare (Featuring Articles by Michael E. Porter and Thomas H. Lee, MD)
ISBN: 1633694305 ISBN-13(EAN): 9781633694309
Издательство: Неизвестно
Рейтинг:
Цена: 3140 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Prepare for an uncertain future with a solid vision and innovative practices.

Is your healthcare organization spending too much time on strategy--with too little to show for it?

If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to:

  • Understand how the rules of corporate competition translate to the healthcare sector
  • Craft a vision for an uncertain future
  • Segment your market to better serve diverse patient populations
  • Achieve the best health outcomes--at the lowest cost
  • Learn what disruptive innovation means for healthcare
  • Use the Balanced Scorecard to measure your progress

This collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.

HBR`s 10 Must Reads for New Managers (with Bonus Article Ho

Автор: Hill Linda A
Название: HBR`s 10 Must Reads for New Managers (with Bonus Article Ho
ISBN: 1633693023 ISBN-13(EAN): 9781633693029
Издательство: Неизвестно
Рейтинг:
Цена: 3140 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Develop the mindset and presence to successfully manage others for the first time.

If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

This book will inspire you to:

  • Develop your emotional intelligence
  • Influence your colleagues through the science of persuasion
  • Assess your team and enhance its performance
  • Network effectively to achieve business goals and for personal advancement
  • Navigate relationships with employees, bosses, and peers
  • Get support from above
  • View the big picture in your decision making
  • Balance your team's work and personal life in a high-intensity workplace

This collection of articles includes "Becoming the Boss," by Linda A. Hill; "Leading the Team You Inherit," by Michael D. Watkins; "Saving Your Rookie Managers from Themselves," by Carol A. Walker; "Managing the High-Intensity Workplace," by Erin Reid and Lakshmi Ramarajan; "Harnessing the Science of Persuasion," Robert B. Cialdini; "What Makes a Leader?" by Daniel Goleman; "The Authenticity Paradox," by Herminia Ibarra; "Managing Your Boss," by John J. Gabarro and John P. Kotter; "How Leaders Create and Use Networks," by Herminia Ibarra and Mark Lee Hunter; "Management Time: Who's Got the Monkey?" by William Oncken, Jr., and Donald L. Wass; and BONUS ARTICLE: "How Managers Become Leaders," by Michael D. Watkins.

Hbr`S 10 Must Reads On Innovation

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Innovation
ISBN: 1422189856 ISBN-13(EAN): 9781422189856
Издательство: Perseus
Рейтинг:
Цена: 2243 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world`s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers` most pressing needs.

Hbr`S 10 Must Reads 2016: The Definitive Management Ideas Of The Year From Harvard Business Review

Название: Hbr`S 10 Must Reads 2016: The Definitive Management Ideas Of The Year From Harvard Business Review
ISBN: 1633690806 ISBN-13(EAN): 9781633690806
Издательство: Perseus
Рейтинг:
Цена: 2243 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A year's worth of management wisdom, all in one place. We've examined the ideas, insights, and best practices from the past year of Harvard Business Review to bring you the latest, most significant thinking driving business today. With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to: * Tap into the new technologies that are changing the way businesses compete * Fuel performance by redesigning your organization's practices around feedback * Learn techniques to move beyond intuition for better decision making * Understand why your strategy execution isn't working--and how to fix it * Lead with authenticity by moving beyond your comfort zone * Transform your physical office space to promote creativity and productivity This collection of best-selling articles includes: * "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall * "The Transparency Trap," by Ethan Bernstein * "Profits Without Prosperity," by William Lazonick * "Outsmart Your Own Biases," by Jack B. Soll, Katherine L. Milkman, and John W.

Payne * "The 3-D Printing Revolution," by Richard D'Aveni * "Why Strategy Execution Unravels--and What to Do About It," by Donald Sull, Rebecca Homkes, and Charles Sull * "The Authenticity Paradox," by Herminia Ibarra * "The Discipline of Business Experimentation," by Stefan Thomke and Jim Manzi * "When Senior Managers Won't Collaborate," by Heidi K. Gardner * "Workspaces That Move People," by Ben Waber, Jennifer Magnolfi, and Greg Lindsay * "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business," by Marco Iansiti and Karim R. Lakhani

HBR`s 10 Must Reads on Strategic Marketing (with Featured Article  "Marketing Myopia, " by Theodore Levitt)

Автор: Review Harvard Business, Christensen Clayton M., Levitt Theordore
Название: HBR`s 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia, " by Theodore Levitt)
ISBN: 1633694577 ISBN-13(EAN): 9781633694576
Издательство: Неизвестно
Цена: 7838 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

HBR`s 10 Must Reads on Teams

Название: HBR`s 10 Must Reads on Teams
ISBN: 1422189872 ISBN-13(EAN): 9781422189870
Издательство: Perseus
Рейтинг:
Цена: 2243 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: NEW from the bestselling HBR`s 10 Must Reads series."Most teams underperform. Yours can beat the odds." If you read nothing else on building better teams, read these 10 articles. We`ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: - Boost team performance through mutual accountability- Motivate large, diverse groups to tackle complex projects- Increase your teams` emotional intelligence- Prevent decision deadlock- Extract results from a bunch of touchy superstars- Fight constructively with top-management colleagues Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: "HBR`s 10 Must Reads: The EssentialsHBR`s 10 Must Reads on CommunicationHBR`s 10 Must Reads on CollaborationHBR`s 10 Must Reads on InnovationHBR`s 10 Must Reads on LeadershipHBR`s 10 Must Reads on Making Smart DecisionsHBR`s 10 Must Reads on Managing YourselfHBR`s 10 Must Reads on Strategic Marketing"

Hbr`s 10 must reads 2018

Автор: Harvard Business Review
Название: Hbr`s 10 must reads 2018
ISBN: 1633693066 ISBN-13(EAN): 9781633693067
Издательство: Неизвестно
Рейтинг:
Цена: 3140 р.
Наличие на складе: Невозможна поставка.

Описание: The definitive management ideas of the year - Gardners have bought nearly 100 of the previous edition


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