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HBR`s 10 Must Reads on Strategic Marketing, 


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Цена: 1474р.
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Название:  HBR`s 10 Must Reads on Strategic Marketing   (Десять текстов по стратегическому маркетингу)
Издательство: Perseus
Классификация:
Продажи и маркетинг

ISBN: 1422189880
ISBN-13(EAN): 9781422189887
ISBN: 1-422-18988-0
ISBN-13(EAN): 978-1-422-18988-7
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.25 кг.
Дата издания: 26.03.2013
Серия: Hbr`s 10 must reads
Язык: ENG
Размер: 243 X 167 X 29
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.



Hbr`S 10 Must Reads On Innovation

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Innovation
ISBN: 1422189856 ISBN-13(EAN): 9781422189856
Издательство: Perseus
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Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world`s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers` most pressing needs.

Hbr`S 10 Must Reads 2016: The Definitive Management Ideas Of The Year From Harvard Business Review

Название: Hbr`S 10 Must Reads 2016: The Definitive Management Ideas Of The Year From Harvard Business Review
ISBN: 1633690806 ISBN-13(EAN): 9781633690806
Издательство: Perseus
Рейтинг:
Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A year's worth of management wisdom, all in one place. We've examined the ideas, insights, and best practices from the past year of Harvard Business Review to bring you the latest, most significant thinking driving business today. With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to: * Tap into the new technologies that are changing the way businesses compete * Fuel performance by redesigning your organization's practices around feedback * Learn techniques to move beyond intuition for better decision making * Understand why your strategy execution isn't working--and how to fix it * Lead with authenticity by moving beyond your comfort zone * Transform your physical office space to promote creativity and productivity This collection of best-selling articles includes: * "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall * "The Transparency Trap," by Ethan Bernstein * "Profits Without Prosperity," by William Lazonick * "Outsmart Your Own Biases," by Jack B. Soll, Katherine L. Milkman, and John W.

Payne * "The 3-D Printing Revolution," by Richard D'Aveni * "Why Strategy Execution Unravels--and What to Do About It," by Donald Sull, Rebecca Homkes, and Charles Sull * "The Authenticity Paradox," by Herminia Ibarra * "The Discipline of Business Experimentation," by Stefan Thomke and Jim Manzi * "When Senior Managers Won't Collaborate," by Heidi K. Gardner * "Workspaces That Move People," by Ben Waber, Jennifer Magnolfi, and Greg Lindsay * "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business," by Marco Iansiti and Karim R. Lakhani

HBR`s 10 Must Reads on Making Smart Decisions

Название: HBR`s 10 Must Reads on Making Smart Decisions
ISBN: 1422189899 ISBN-13(EAN): 9781422189894
Издательство: Perseus
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Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Want to make better choices and avoid common traps? These ten essential Harvard Business Review articles show you how to overcome cognitive biases, back up decisions with data and analytics, and weigh risks and benefits.

HBR`s 10 Must Reads on Teams

Название: HBR`s 10 Must Reads on Teams
ISBN: 1422189872 ISBN-13(EAN): 9781422189870
Издательство: Perseus
Рейтинг:
Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: NEW from the bestselling HBR`s 10 Must Reads series."Most teams underperform. Yours can beat the odds." If you read nothing else on building better teams, read these 10 articles. We`ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: - Boost team performance through mutual accountability- Motivate large, diverse groups to tackle complex projects- Increase your teams` emotional intelligence- Prevent decision deadlock- Extract results from a bunch of touchy superstars- Fight constructively with top-management colleagues Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: "HBR`s 10 Must Reads: The EssentialsHBR`s 10 Must Reads on CommunicationHBR`s 10 Must Reads on CollaborationHBR`s 10 Must Reads on InnovationHBR`s 10 Must Reads on LeadershipHBR`s 10 Must Reads on Making Smart DecisionsHBR`s 10 Must Reads on Managing YourselfHBR`s 10 Must Reads on Strategic Marketing"

HBR`s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article  "What Is Disruptive Innov

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article "What Is Disruptive Innov
ISBN: 1633692094 ISBN-13(EAN): 9781633692091
Издательство: Perseus
Рейтинг:
Цена: 1474 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: We ve combed through the ideas, insights, and best practices from the past year of "Harvard Business Review" to help you get up to speed fast on the relevant trends driving business today. Revisit these topics now to make sure you re incorporating the smartest, most up-to-date thinking in your organization, or keep this book as a reference so you can access these important pieces when you need them most. The collection includes articles on leadership, strategy, and innovation, as well as articles that will help you manage yourself and others. A year s worth of management wisdom, all in one place.
"

HBR`s 10 Must Reads on Mental Toughness (with Bonus Interview  "Post-Traumatic Growth and Building Resilience " with Martin Seligman) (HBR`s 10 Must Rea

Автор: Review Harvard Business
Название: HBR`s 10 Must Reads on Mental Toughness (with Bonus Interview "Post-Traumatic Growth and Building Resilience " with Martin Seligman) (HBR`s 10 Must Rea
ISBN: 1633694364 ISBN-13(EAN): 9781633694361
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Come back from every setback a stronger and better leader

If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.

This book will inspire you to:

  • Thrive on pressure like an Olympic athlete
  • Manage and overcome negative emotions by acknowledging them
  • Plan short-term goals to achieve long-term aspirations
  • Surround yourself with the people who will push you the hardest
  • Use challenges to become a better leader
  • Use creativity to move past trauma
  • Understand the tools your mind uses to recover from setbacks.

This collection of articles includes "How the Best of the Best Get Better and Better," by Graham Jones; "Crucibles of Leadership," by Warren G. Bennis and Robert J. Thomas; "Building Resilience," by Martin E.P. Seligman; "Cognitive Fitness," by Roderick Gilkey and Clint Kilts; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "Stress Can Be a Good Thing If You Know How to Use It," by Alla Crum and Thomas Crum; "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "Rebounding from Career Setbacks," by Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas; "Realizing What You're Made Of," by Glenn E. Mangurian; "Extreme Negotiations," by Jeff Weiss, Aram Donigian, and Jonathan Hughes; and "Post-Traumatic Growth and Building Resilience," by Martin Seligman and Sarah Green Carmichael.

HBR`s 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR`s 10 Must Reads)

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR`s 10 Must Reads)
ISBN: 1633693279 ISBN-13(EAN): 9781633693272
Издательство: Неизвестно
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Bonus article: an interview with Andris Zoltners"--Cover.

HBR`s 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR`s 10 Must Reads)

Автор: Harvard Business Review, Drucker Peter F., Christensen Clayton M.
Название: HBR`s 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR`s 10 Must Reads)
ISBN: 1633693317 ISBN-13(EAN): 9781633693319
Издательство: Неизвестно
Цена: 14355 р.
Наличие на складе: Поставка под заказ.

HBR`s 10 Must Reads for New Managers (with Bonus Article Ho

Автор: Hill Linda A
Название: HBR`s 10 Must Reads for New Managers (with Bonus Article Ho
ISBN: 1633693023 ISBN-13(EAN): 9781633693029
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Develop the mindset and presence to successfully manage others for the first time.

If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

This book will inspire you to:

  • Develop your emotional intelligence
  • Influence your colleagues through the science of persuasion
  • Assess your team and enhance its performance
  • Network effectively to achieve business goals and for personal advancement
  • Navigate relationships with employees, bosses, and peers
  • Get support from above
  • View the big picture in your decision making
  • Balance your team's work and personal life in a high-intensity workplace

This collection of articles includes "Becoming the Boss," by Linda A. Hill; "Leading the Team You Inherit," by Michael D. Watkins; "Saving Your Rookie Managers from Themselves," by Carol A. Walker; "Managing the High-Intensity Workplace," by Erin Reid and Lakshmi Ramarajan; "Harnessing the Science of Persuasion," Robert B. Cialdini; "What Makes a Leader?" by Daniel Goleman; "The Authenticity Paradox," by Herminia Ibarra; "Managing Your Boss," by John J. Gabarro and John P. Kotter; "How Leaders Create and Use Networks," by Herminia Ibarra and Mark Lee Hunter; "Management Time: Who's Got the Monkey?" by William Oncken, Jr., and Donald L. Wass; and BONUS ARTICLE: "How Managers Become Leaders," by Michael D. Watkins.

HBR`s 10 Must Reads Big Business Ideas Collection (2015-2017 Plus the Essentials) (4 Books) (HBR`s 10 Must Reads)

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads Big Business Ideas Collection (2015-2017 Plus the Essentials) (4 Books) (HBR`s 10 Must Reads)
ISBN: 1633692981 ISBN-13(EAN): 9781633692985
Издательство: Неизвестно
Цена: 9092 р.
Наличие на складе: Поставка под заказ.

Описание: Once a year, Harvard Business Review's editors examine the ideas, insights, and best practices from the past twelve months to select the most definitive articles we've published--those that have provoked the most conversation, the most inspiration, the most change. Now these highly curated collections of articles are available all in one place. Whether you're catching up or trying to stay ahead, these volumes present the latest, most significant thinking driving business today.

Yet certain challenges never go away. That's why this set also contains HBR's 10 Must Reads: The Essentials, which collects the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.

HBR`s 10 Must Reads Leadership Collection (4 Books) (HBR`s 10 Must Reads)

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads Leadership Collection (4 Books) (HBR`s 10 Must Reads)
ISBN: 1633693007 ISBN-13(EAN): 9781633693005
Издательство: Неизвестно
Цена: 9092 р.
Наличие на складе: Поставка под заказ.

Описание: Becoming a great leader takes work. This collection from Harvard Business Review offers the ideas and strategies to help get you there. The HBR's 10 Must Reads Leadership Collection (4 Books) includes the popular books HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Managing Yourself, HBR's 10 Must Reads on Strategy, and HBR's 10 Must Reads on Emotional Intelligence. This unique compilation offers insights from world-class experts on the topics most important to your success as a leader--how to inspire others and improve team performance, how to galvanize your organization's strategy development and execution, and the best ways to chart your own path to professional success. The collection includes forty articles selected by HBR's editors from renowned thought leaders including Michael Porter, Peter Drucker, John Kotter, Daniel Goleman, W. Chan Kim, and Renee Mauborgne, as well as the bonus award-winning article "How Will You Measure Your Life?" by Clayton Christensen. It's time to transform yourself from a good manager into a great leader. The HBR's 10 Must Reads Leadership Collection will help you do just that--and will become an invaluable addition to your management toolkit.

HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.

HBR`s 10 Must Reads on Managing Across Cultures (HBR`s 10 Must Reads)

Автор: Harvard Business Review
Название: HBR`s 10 Must Reads on Managing Across Cultures (HBR`s 10 Must Reads)
ISBN: 1633691624 ISBN-13(EAN): 9781633691629
Издательство: Неизвестно
Рейтинг:
Цена: 2388 р.
Наличие на складе: Поставка под заказ.

Описание: Put an end to miscommunication and inefficiencyand tap into the strengths of your diverse team.
If you read nothing else on managing across cultures, read these 10 articles. We ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they re dispersed around the world or you re working with a multicultural team in a single location.
This book will inspire you to:
Develop your cultural intelligence
Overcome conflict on a team where cultural norms differ
Adopt a common language for more efficient communication
Use the diverse perspectives of your employees to find new business opportunities
Take varying cultural practices into account when resolving ethical issues
Accommodate and plan for your expatriate employees
This collection of articles includes "Cultural Intelligence," by P. Christopher Earley and Elaine Mosakowski; "Managing Multicultural Teams," by Jeanne Brett, Kristin Behfar, and Mary C. Kern; "L'Oreal Masters Multiculturalism," by Hae-Jung Hong and Yves Doz; "Making Differences Matter: A New Paradigm for Managing Diversity," by David A. Thomas and Robin J. Ely; "Navigating the Cultural Minefield," by Erin Meyer; "Values in Tension: Ethics Away from Home," by Thomas Donaldson; "Global Business Speaks English," by Tsedal Neeley; "10 Rules for Managing Global Innovation," by Keeley Wilson and Yves L. Doz; "Lost in Translation," by Fons Trompenaars and Peter Woolliams; and "The Right Way to Manage Expats," by J. Stewart Black and Hal B. Gregersen."


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