Imagine you have no product roadmap, no business plan, no project manager, no funding, and you live a thousand miles from Silicon Valley. Could you deliver a great product that customers love?
"In The Lean Product Book: How Smart Teams Work Better," Janice Fraser lays out a cohesive system of principles and practices that can transform a group of startup founders into a high-performance team. "The Lean Product Book" gives a practical approach to Lean Startup that helps teams navigate the choppy waters of starting a company, manage indecision, and forge a direction confidently.
Fraser provides you with frank and entertaining case studies drawn from companies like Twitter and Pandora, and throughout she offers up candid vignettes from her own startup (mis)adventures.
Her practical techniques will help your team think better and move faster. Most important, though, you'll know why these techniques matter, and what effect they can have on a growing organization.
Описание: You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can`t afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? This title provides tools, tips, and strategies you need to get going - right now, the right way.
Описание: Knut Holt is Professor Emeritus of Technology Management at the Norwegian University of Science and Technology. He holds a Master's degree in Mechanical Engineering from the Norwegian Institute of Technology and has conducted postgraduate studies in Industrial Management at Massachusetts Institute of Technology and Harvard Graduate School of Business Administration. He has been Visiting Professor at Syracuse University; Erasmus University Rotterdam; the International Institute for the Management of Technology, Milan; Waseda University, Tokyo; and the Institute for Advanced Studies, Vienna, Austria. Further he has had assignments from a variety of organisations including Alfa-Laval and Volvo-Penta, Sweden; Valmet Oy, Finland; Danfoss, Denmark; Battelle Institut, Germany; TNO Holland; Bekaert SA, Belgium; OECD, France; IFAP and PRAXIS Management, Italy; The Ford Foundation and IBM, USA; Sony, Japan; and the Hong Kong Productivity Institute, Hong Kong. Throughout a long academic career he has given numerous seminars and lectured extensively in Europe, Japan, and the United States.
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