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Decisive: How to Make Better Choices in Life and Work, Heath Chip, Heath Dan


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Цена: 1795р.
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Склад Америка: 9 шт.  
При оформлении заказа до: 25 окт 2019
Ориентировочная дата поставки: конец Ноября
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Автор: Heath Chip, Heath Dan
Название:  Decisive: How to Make Better Choices in Life and Work   (Чип Хит: Решающее состояния. Как сделать лучший выбор в жизни и карьере)
Издательство: Random House (USA)
Классификация:
ISBN: 0307956393
ISBN-13(EAN): 9780307956392
ISBN: 0-307-95639-3
ISBN-13(EAN): 978-0-307-95639-2
Обложка/Формат: Hardcover
Страницы: 320
Вес: 0.566 кг.
Дата издания: 26.03.2013
Язык: ENG
Поставляется из: США
Описание:

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
 
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: Were overconfident. We seek out information that supports us and downplay information that doesnt. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesnt fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock stars ingenious decision-making trick to a CEOs disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we dont overlook precious opportunities to change our course? 

Decisive is the Heath brothers most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.





Decisive

Автор: Heath, Chip,Heath, Dan
Название: Decisive
ISBN: 1847940862 ISBN-13(EAN): 9781847940865
Издательство: Random House
Рейтинг:
Цена: от 691 р.
Наличие на складе: Есть

Описание: Just making a decision can be hard enough, but how do you begin to judge whether it`s the right one? At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.

Switch (

Автор: Heath, Chip,Heath, Dan
Название: Switch (
ISBN: 1847940315 ISBN-13(EAN): 9781847940315
Издательство: Random House
Рейтинг:
Цена: 844 р.
Наличие на складе: Поставка под заказ.

Описание: How to Change Things When Change is Hard. In `Switch` the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others. Whether it`s using the rational brain to outwit the emotional brain - for instance, by buying an alarm clock that runs away from you when you want to hit the snooze button - or harnessing the power of the emotional brain, like the headteacher who changed her school`s grading system to A, B, C, and NY - not yet - to encourage her students to work harder, there are many startlingly simple yet truly effective strategies we can all employ.

Decisive

Автор: Chip and Dan Heath
Название: Decisive
ISBN: 1847940854 ISBN-13(EAN): 9781847940858
Издательство: Random House
Цена: 921 р.
Наличие на складе: Поставка под заказ.

Switch

Автор: Heath, Chip
Название: Switch
ISBN: 0307885038 ISBN-13(EAN): 9780307885036
Издательство: Random House (USA)
Рейтинг:
Цена: 769 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Made to Stick

Автор: Heath, Chip
Название: Made to Stick
ISBN: 1400064287 ISBN-13(EAN): 9781400064281
Издательство: Random House (USA)
Цена: 1731 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.

Made to Stick

Автор: Heath, Chip
Название: Made to Stick
ISBN: 0739341340 ISBN-13(EAN): 9780739341346
Издательство: Random House (USA)
Цена: 1920 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Switch

Автор: Heath, Chip, Heath, Dan
Название: Switch
ISBN: 1847940323 ISBN-13(EAN): 9781847940322
Издательство: Random House
Рейтинг:
Цена: 691 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: We all know that change is hard. It`s unsettling, it`s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Switch: Ca3mo Cambiar Las Cosas Cuando Cambiar Es Difa-CIL

Автор: Heath Dan, Heath Chip
Название: Switch: Ca3mo Cambiar Las Cosas Cuando Cambiar Es Difa-CIL
ISBN: 0307742350 ISBN-13(EAN): 9780307742353
Издательство: Random House (USA)
Цена: 1087 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?
El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicologos han descubierto que la mente esta gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tension puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rapidamente.
En Switch, los hermanos Heath muestran como personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados:
- La directora quien ayudo a Target, a pesar de ser una compania minorista regional que facturaba tres billones de dolares, a convertirise en un gigante de mas de 63 billones dolares.
- La directora de servicios clinicos que, junto con su equipo de enfermeras, logro reducir drasticamente los errores en la administracion de medicamentos en su hospital.
- El director de atencion al cliente que transformo a su compania de una que ignoraba totalmente el servicio al cliente a ser una compania definida por el.
En este convincente relato, los Heath reunen decadas de investigacion en los campos de psicologia, sociologia y negocios entre muchos otros, para explicar por que cambiar es tan dificil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tu quieras, tanto si tu interes se centra en cambiar el mundo como en cambiar tu cintura.

Made to Stick

Автор: Heath, Chip & Van
Название: Made to Stick
ISBN: 009950569X ISBN-13(EAN): 9780099505693
Издательство: Random House
Рейтинг:
Цена: от 614 р.
Наличие на складе: Есть

Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Switch: How to Change Things When Change Is Hard

Автор: Heath Chip, Heath Dan
Название: Switch: How to Change Things When Change Is Hard
ISBN: 0385528752 ISBN-13(EAN): 9780385528757
Издательство: Random House (USA)
Рейтинг:
Цена: 1859 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.
In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Switch: how to change things when change is hard CD

Автор: Heath Chip, Heath Dan
Название: Switch: how to change things when change is hard CD
ISBN: 0739376969 ISBN-13(EAN): 9780739376966
Издательство: Random House (USA)
Цена: 2244 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.
In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

"From the Hardcover edition."

Made to stick

Автор: Heath, Chip
Название: Made to stick
ISBN: 0812982002 ISBN-13(EAN): 9780812982008
Издательство: Random House (USA)
Рейтинг:
Цена: 728 р.
Наличие на складе: Поставка под заказ.


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