Decisive: How to Make Better Choices in Life and Work, Heath Chip, Heath Dan
Автор: Heath, Chip,Heath, Dan Название: Decisive: How to Make Better Decisions ISBN: 1847940862 ISBN-13(EAN): 9781847940865 Издательство: Random House - Penguin Рейтинг: Цена: 897 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Just making a decision can be hard enough, but how do you begin to judge whether it`s the right one? At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.
Автор: Heath, Chip & Van Название: Made to Stick ISBN: 009950569X ISBN-13(EAN): 9780099505693 Издательство: Random House - Penguin Рейтинг: Цена: от 897 р. Наличие на складе: Есть
Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Автор: Heath, Chip Название: Made to Stick ISBN: 1400064287 ISBN-13(EAN): 9781400064281 Издательство: Random House (USA) Цена: 1915 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.
Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicologos han descubierto que la mente esta gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tension puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rapidamente. En Switch, los hermanos Heath muestran como personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: - La directora quien ayudo a Target, a pesar de ser unacompania minorista regional que facturaba tres billones de dolares, a convertirise en un gigante de mas de 63 billones dolares. - La directora de servicios clinicos que, junto con su equipo de enfermeras, logro reducir drasticamente los errores en la administracion de medicamentos en su hospital. - El director de atencion al cliente que transformo a su compania de una que ignoraba totalmente el servicio al cliente a ser una compania definida por el. En este convincente relato, los Heath reunen decadas de investigacion en los campos de psicologia, sociologia y negocios entre muchos otros, para explicar por que cambiar es tan dificil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tu quieras, tanto si tu interes se centra en cambiar el mundo como en cambiar tu cintura.
Автор: Heath, Chip Название: Switch ISBN: 0307885038 ISBN-13(EAN): 9780307885036 Издательство: Random House (USA) Рейтинг: Цена: 821 р. Наличие на складе: Невозможна поставка.
Автор: Heath, Chip,Heath, Dan Название: Switch ( ISBN: 1847940315 ISBN-13(EAN): 9781847940315 Издательство: Random House - Penguin Рейтинг: Цена: 986 р. Наличие на складе: Поставка под заказ.
Описание: How to Change Things When Change is Hard. In `Switch` the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others. Whether it`s using the rational brain to outwit the emotional brain - for instance, by buying an alarm clock that runs away from you when you want to hit the snooze button - or harnessing the power of the emotional brain, like the headteacher who changed her school`s grading system to A, B, C, and NY - not yet - to encourage her students to work harder, there are many startlingly simple yet truly effective strategies we can all employ.
Автор: Chip and Dan Heath Название: Decisive ISBN: 1847940854 ISBN-13(EAN): 9781847940858 Издательство: Random House - Penguin Цена: 1076 р. Наличие на складе: Поставка под заказ.
Автор: Heath Chip, Heath Dan Название: Switch: How to Change Things When Change Is Hard ISBN: 0385528752 ISBN-13(EAN): 9780385528757 Издательство: Random House (USA) Рейтинг: Цена: 1983 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Автор: Heath Chip, Heath Dan Название: Switch: how to change things when change is hard CD ISBN: 0739376969 ISBN-13(EAN): 9780739376966 Издательство: Random House (USA) Цена: 2393 р. Наличие на складе: Невозможна поставка.
Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
"From the Hardcover edition."
Автор: Heath, Chip Название: Made to stick ISBN: 0812982002 ISBN-13(EAN): 9780812982008 Издательство: Random House (USA) Рейтинг: Цена: 776 р. Наличие на складе: Поставка под заказ.
Автор: Heath, Chip, Heath, Dan Название: Switch ISBN: 1847940323 ISBN-13(EAN): 9781847940322 Издательство: Random House - Penguin Рейтинг: Цена: 897 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We all know that change is hard. It`s unsettling, it`s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
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