Decisive: How to Make Better Choices in Life and Work, Heath Chip, Heath Dan

Автор: Heath, Chip
Название: Made to stick
ISBN: 0812982002 ISBN-13(EAN): 9780812982008
Издательство: Random House (USA)
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Цена: 1888 р.
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Описание: A printed collection of 85 full-length, peer-reviewed technical papers. Topics include: Vibration in Mechanical Systems; Modeling and Validation; Dynamic Systems and Control Education; Vibrations and Control of Systems; Modeling and Estimation for Vehicle Safety and Integrity; Modeling and Control of IC Engines and Aftertreatment Systems; Unmanned Aerial Vehicles (UAVs) and Their Applications.

Автор: Heath, Chip
Название: Switch
ISBN: 0307885038 ISBN-13(EAN): 9780307885036
Издательство: Random House (USA)
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Цена: 1354 р.
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Автор: Heath, Chip & Van
Название: Made to Stick
ISBN: 009950569X ISBN-13(EAN): 9780099505693
Издательство: Random House - Penguin
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Цена: 1583 р.
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Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Автор: Heath Chip, Heath Dan
Название: Switch: how to change things when change is hard CD
ISBN: 0739376969 ISBN-13(EAN): 9780739376966
Издательство: Random House (USA)
Цена: 3950 р.
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Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.
In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

"From the Hardcover edition."

Автор: Heath, Chip, Heath, Dan
Название: Switch
ISBN: 1847940323 ISBN-13(EAN): 9781847940322
Издательство: Random House - Penguin
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Цена: 1583 р.
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Описание: We all know that change is hard. It`s unsettling, it`s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Автор: Heath, Chip,Heath, Dan
Название: Decisive: How to Make Better Decisions
ISBN: 1847940862 ISBN-13(EAN): 9781847940865
Издательство: Random House - Penguin
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Цена: 1583 р.
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Описание: Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.