Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Juan R. Cuadrado-Roura Название: Service Industries and Regions ISBN: 364242712X ISBN-13(EAN): 9783642427121 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an overview of the evolution of service industries. It examines location factors of service industries and the importance of some specific services, such as business services and knowledge and information services.
Автор: Braczyk Название: Multimedia and Regional Economic Restructuring ISBN: 0415198577 ISBN-13(EAN): 9780415198578 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first inter-regional comparison of the multimedia industry. Analysing fourteen American, European and Asian regions, it examines the emergence of mulitmedia clusters, issues ranging from economic factors to industrial policy.
Автор: Helin Liu Название: Creative Industries and Urban Spatial Structure ISBN: 3319166093 ISBN-13(EAN): 9783319166094 Издательство: Springer Рейтинг: Цена: 18284.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creative Industries and Urban Spatial Structure
Автор: Helin Liu Название: Creative Industries and Urban Spatial Structure ISBN: 3319373129 ISBN-13(EAN): 9783319373126 Издательство: Springer Рейтинг: Цена: 14365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the dynamics of the interaction between the development of creative industries and urban land use in Nanjing, a metropolis and a growth pole in the Yangtze River Delta. In the last two decades, China's economy has been undergoing dramatic growth. Yet, accompanying with China's economic success is the disturbing environmental deterioration and energy concerns. These issues together with the diminution of the advantage of low-cost labour force present many Chinese cities, particularly big cities specialising in manufacturing in the most developed regions, the urgency to find new approaches to "creative China". As an ancient city featured by abundance of cultural heritages and legacies of heavy industries, Nanjing has been striving for a decade to transform its economy towards a creative economy by cultivating creative industries. In parallel with the flourishing of creative industries are contest for land resources among different interest parties and restructuring of urban land use. Both are new challenges for urban planning. This complex process is examined in this book by an interdisciplinary approach which integrates GIS, ABM, questionnaire investigation and interview.
Автор: Caroline Chapain; Tadeusz Stryjakiewicz Название: Creative Industries in Europe ISBN: 3319564951 ISBN-13(EAN): 9783319564951 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how the creative industries are driving new sectoral and spatial dynamics in European cities, regions, and countries, and how these may be influenced by international and global dynamics.
Автор: Glowik Mario Название: Global Strategy in the Service Industries ISBN: 1138927937 ISBN-13(EAN): 9781138927933 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
