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Fashion Exposed: Graphics, Promotion and Advertising



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Название:  Fashion Exposed: Graphics, Promotion and Advertising
ISBN: 9788492810772
Издательство: Prestel Publishing Limited
Классификация:
ISBN-10: 8492810777
Обложка/Формат: Hardcover
Страницы: 240
Вес: 1.418 кг.
Дата издания: 06.08.2013
Язык: English
Размер: 290 x 218 x 27
Поставляется из: Англии



Автор: Barry, Pete
Название: The Advertising Concept Book
ISBN: 050051898X ISBN-13(EAN): 9780500518984
Издательство: Thames & Hudson
Рейтинг:
Цена: 3403 р.
Наличие на складе: Есть (1 шт.)
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Advertising for People Who Don`t Like Advertising.

Автор: KesselsKramer
Название: Advertising for People Who Don`t Like Advertising.
ISBN: 1856698254 ISBN-13(EAN): 9781856698252
Издательство: Thames & Hudson
Цена: 2716 р.
Наличие на складе: Поставка под заказ.

Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising

Автор: Stoklossa, Uwe
Название: Advertising
ISBN: 0500513406 ISBN-13(EAN): 9780500513408
Издательство: Thames & Hudson
Рейтинг:
Цена: 4764 р.
Наличие на складе: Поставка под заказ.

Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

Fashion and advertising

Автор: Keaney Magdalene
Название: Fashion and advertising
ISBN: 2888931613 ISBN-13(EAN): 9782888931614
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 1322 р.
Наличие на складе: Поставка под заказ.

100 Ideas that Changed Advertising

Автор: Veksner, Simon
Название: 100 Ideas that Changed Advertising
ISBN: 1780675569 ISBN-13(EAN): 9781780675565
Издательство: Laurence King Publishing Ltd
Рейтинг:
Цена: 2716 р.
Наличие на складе: Поставка под заказ.

Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Basics Fashion Management 02: Fashion Promotion

Автор: Gwyneth Moore
Название: Basics Fashion Management 02: Fashion Promotion
ISBN: 2940411875 ISBN-13(EAN): 9782940411870
Издательство: Bloomsbury Academic
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Цена: 3299 р.
Наличие на складе: Поставка под заказ.

Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

Advertising Postcards

Автор: Robert Reed
Название: Advertising Postcards
ISBN: 0764312375 ISBN-13(EAN): 9780764312373
Издательство: Schiffer
Рейтинг:
Цена: 4233 р.
Наличие на складе: Поставка под заказ.

Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.

Torso: Streetwear T-Shirt Graphics Exposed

Автор: Eckler Daniel
Название: Torso: Streetwear T-Shirt Graphics Exposed
ISBN: 3899553098 ISBN-13(EAN): 9783899553093
Издательство: Gestalten
Рейтинг:
Цена: от 4043 р.
Наличие на складе: Есть

Описание: With their catchy messages and bold artwork, today's t-shirts are a reflection of and petri dish for current styles in graphic design, illustration, and fashion.

Designing Patterns: For Decoration, Fashion and Graphics

Название: Designing Patterns: For Decoration, Fashion and Graphics
ISBN: 3899555155 ISBN-13(EAN): 9783899555158
Издательство: Gestalten
Рейтинг:
Цена: 4043 р.
Наличие на складе: Невозможна поставка.

Описание: Patterns are everywhere and everyone wants to know how to make them. This practical handbook offers expert advice on how to create timelessly elegant pattern designs. In this book, readers are shown how to use the most common techniques for creating patterns and the best ways to combine colors and forms by one of Scandinavia’s leading pattern designers. With the help of photographs and personal anecdotes, she also explains how she works, what inspires her, and why edges are just as important as middles. From conceptual questions to intricate details, this book elucidates all of the facets involved in designing patterns. The included CD features templates for ten sample projects, which both beginners and professionals can use to experiment and get started on their own work.

The Advertising Concept Book-2nd ed

Автор: Pete Barry
Название: The Advertising Concept Book-2nd ed
ISBN: 0500516235 ISBN-13(EAN): 9780500516232
Издательство: Thames & Hudson
Рейтинг:
Цена: 3063 р.
Наличие на складе: Невозможна поставка.

British Posters: Advertising, Art and Activism

Название: British Posters: Advertising, Art and Activism
ISBN: 1851776761 ISBN-13(EAN): 9781851776764
Издательство: Abrams
Рейтинг:
Цена: 2721 р.
Наличие на складе: Невозможна поставка.

Описание: Drawing on the V&A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges. British Posters considers these developments and looks at the varying platforms that posters occupy. As part of the living skin of our cities, posters have entered into conflicts over the content and control of public space. Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them. Today, in an age of digital media and viral communication, the poster remains an irresistible proposition.

Epica 25: Europe`s Best Advertising

Название: Epica 25: Europe`s Best Advertising
ISBN: 2884791108 ISBN-13(EAN): 9782884791106
Издательство: Thames & Hudson
Рейтинг:
Цена: 7487 р.
Наличие на складе: Поставка под заказ.

Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.


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