How New York City subways signage evolved from a "visual mess" to a uniform system with Helvetica triumphant.
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. We can see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos.
The process didn't go smoothly or quickly. At one point New York Times architecture writer Paul Goldberger declared that the signs were so confusing one almost wished that they weren't there at all. Legend has it that Helvetica came in and vanquished the competition. Paul Shaw shows that it didn't happen that way -- that, in fact, for various reasons (expense, the limitations of the transit authority sign shop), the typeface overhaul of the 1960s began not with Helvetica but with its forebear, Standard (AKA Akzidenz Grotesk). It wasn't until the 1980s and 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images -- photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.
Автор: Plunz Richard Название: A History of Housing in New York City ISBN: 0231178352 ISBN-13(EAN): 9780231178358 Издательство: Wiley Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Since its emergence in the mid-nineteenth century as the nation's "metropolis," New York has faced the most challenging housing problems of any American city, but it has also led the nation in innovation and reform. The horrors of the tenement were perfected in New York at the same time that the very rich were building palaces along Fifth Avenue; public housing for the poor originated in New York, as did government subsidies for middle-class housing.
A standard in the field since its publication in 1992, A History of Housing in New York City traces New York's housing development from 1850 to the present in text and profuse illustrations. Richard Plunz explores the housing of all classes, with comparative discussion of the development of types ranging from the single-family house to the high-rise apartment tower. His analysis is placed within the context of the broader political and cultural development of New York City. This revised edition extends the scope of the book into the city's recent history, adding three decades to the study, covering the recent housing bubble crisis, the rebound and gentrification of the five boroughs, and the ecological issues facing the next generation of New Yorkers. More than 300 illustrations are integrated throughout the text, depicting housing plans, neighborhood changes, and city architecture over the past 130 years. This new edition also features a foreword by the distinguished urban historian Kenneth T. Jackson.
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