Автор: Tungate, Mark Название: Adland ISBN: 0749448377 ISBN-13(EAN): 9780749448370 Издательство: Kogan Page Цена: 3160.00 р. Наличие на складе: Нет в наличии. Описание: Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.
Автор: Tungate, Mark Название: Adland ISBN: 0749448377 ISBN-13(EAN): 9780749448370 Издательство: Kogan Page Рейтинг: Цена: 3160.00 р. Наличие на складе: Нет в наличии.
Описание: Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.
Автор: Tungate Mark Название: Adland: A Global History of Advertising ISBN: 0749476370 ISBN-13(EAN): 9780749476373 Издательство: Неизвестно Цена: 26186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.
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