Peasants and Globalization, Akram-Lodhi

Автор: Brennan
Название: Enacting Globalization
ISBN: 113736193X ISBN-13(EAN): 9781137361936
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Enacting Globalization consists of a rich set of papers with a variety of disciplinary perspectives, focusing on Globalization and its portrayal through International Integration as manifested by its myriad flows such as people, trade, capital and knowledge flows.

Автор: Gupta
Название: Smart Globalization - Designing Global Strategies, Creating Global Networks
ISBN: 0787965324 ISBN-13(EAN): 9780787965327
Издательство: Wiley
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Цена: 3958.00 р.
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Описание: Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword.

Автор: Torelli Carlos J
Название: Globalization, Culture and Branding
ISBN: 1137333316 ISBN-13(EAN): 9781137333315
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.