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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing, Scott David Meerman



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Автор: Scott David Meerman
Название:  The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing   (Дэвид Скотт Мирман: Новые правила маркетинга и связей с общественностью. Как использовать социальные)
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 1118488768
ISBN-13(EAN): 9781118488768
ISBN: 1-118488-6-8
ISBN-13(EAN): 978-1-118488-6-8
Обложка/Формат: Paperback
Страницы: 368
Дата издания: 01.07.2013
Язык: English
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when theyre eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the worlds largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.



      Новое издание
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
ISBN: 1119070481 ISBN-13(EAN): 9781119070481
Издательство: Wiley
Цена: 2309 р.
Наличие на складе: Поставка под заказ.
Описание: Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo

The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye

Автор: Scott
Название: The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye
ISBN: 1119362415 ISBN-13(EAN): 9781119362418
Издательство: Wiley
Цена: 2193 р.
Наличие на складе: Поставка под заказ.
Описание: The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the `next big thing.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
Цена: 2270 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.


      Старое издание
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
ISBN: 1118026985 ISBN-13(EAN): 9781118026984
Издательство: Wiley
Цена: 1616 р.
Наличие на складе: Невозможна поставка.
Описание: David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
ISBN: 1119070481 ISBN-13(EAN): 9781119070481
Издательство: Wiley
Рейтинг:
Цена: 2309 р.
Наличие на складе: Поставка под заказ.

Описание: Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo

The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye

Автор: Scott
Название: The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye
ISBN: 1119362415 ISBN-13(EAN): 9781119362418
Издательство: Wiley
Рейтинг:
Цена: 2193 р.
Наличие на складе: Поставка под заказ.

Описание: The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the `next big thing.

Social Media Marketing For Dummies, 2nd Edition

Автор: Singh
Название: Social Media Marketing For Dummies, 2nd Edition
ISBN: 111806514X ISBN-13(EAN): 9781118065143
Издательство: Wiley
Рейтинг:
Цена: 2078 р.
Наличие на складе: Поставка под заказ.

Описание: Social Media Marketing For Dummies, 2nd Edition  presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 300-page guide - perfect for time-pressed marketers. Content includes: Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans. Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers. Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics. The Part of Tens -  the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources. 

Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated

Автор: Halligan Brian, Shah Dharmesh
Название: Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated
ISBN: 1118896653 ISBN-13(EAN): 9781118896655
Издательство: Wiley
Рейтинг:
Цена: 1911 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material??on the impact social media has on search and also provides a high–level overview of what viral marketing actually is. Inside you’ll find: New sections on visual content, tools as content, and Google+ A new chapter on viral marketing for mere mortals A bonus section on startup/entrepreneurial marketing With Inbound Marketing , you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. “If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.” —SETH GODIN, author of Meatball Sundae

Buzz Marketing with Blogs For Dummies

Автор: Susannah Gardner
Название: Buzz Marketing with Blogs For Dummies
ISBN: 076458457X ISBN-13(EAN): 9780764584572
Издательство: Wiley
Рейтинг:
Цена: 1847 р.
Наличие на складе: Поставка под заказ.

Описание: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business - Discuss relevant issues - Provide a clearinghouse for information and expertise - Show your business as a good corporate citizen - Support an exchange of ideas - Get honest feedback from your customers - Affect public opinion If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette - Define your audience and target your blog to reach them - Involve your customers, earn their trust, educate the public, and build community - Avoid possible legal pitfalls while keeping your blog interesting - Encourage contributions and links to your blog - Use images and design an eye-catching format - Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Viral Marketing

Автор: Nelson-Field, Karen
Название: Viral Marketing
ISBN: 0195527984 ISBN-13(EAN): 9780195527988
Издательство: Oxford Academ
Рейтинг:
Цена: 2185 р.
Наличие на складе: Поставка под заказ.

Описание: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Guerrilla Marketing for Social Media: 100] Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Автор: Levinson Jay Conrad, Gibson Shane, Levinson Jay Co
Название: Guerrilla Marketing for Social Media: 100] Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
ISBN: 1599183838 ISBN-13(EAN): 9781599183831
Издательство: McGraw-Hill
Рейтинг:
Цена: 1731 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

301 Ways to Use Social Media to Boost Your Marketing

Автор: Parker Catherine, Parker Catherine
Название: 301 Ways to Use Social Media to Boost Your Marketing
ISBN: 0071739041 ISBN-13(EAN): 9780071739047
Издательство: McGraw-Hill
Рейтинг:
Цена: 2078 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Master social-media marketing quicker than the competition can say "tweet"

The time to build social media into your marketing strategy was yesterday. But fear not--this book can get you going by tomorrow.

Designed to help you take action right away, "301 Ways to Use Social Media to Boost Your Marketing" presents everything you need to know in short, "snapshot" lessons. Every tip is presented in a standalone format to help you focus on what you need to do--and "only" what you need to do--and each one can be implemented on its own or in combination with other techniques to increase web traffic or brand awareness. Topics include: Blogging Micromedia Social networking sites Bookmarking Events Multimedia Reviews and Opinion sites

"301 Ways to Use Social Media to Boost Your Marketing" brings you up to date on today's most groundbreaking social media tactics using Twitter, Facebook, Digg, and other hot social media sites " "

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

Автор: Lewis Mike, Lewis
Название: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
ISBN: 0071794964 ISBN-13(EAN): 9780071794961
Издательство: McGraw-Hill
Рейтинг:
Цена: 1848 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explains how today`s best-known brands draw attention that pays in the crowded space of social media - and how you can do the same for your brand. This title outlines the tools and tactics to develop more meaningful and effective social media strategies.

Learning Social Media Marketing

Автор: Evans Dave
Название: Learning Social Media Marketing
ISBN: 1118466063 ISBN-13(EAN): 9781118466063
Издательство: Wiley
Цена: 5543 р.
Наличие на складе: Поставка под заказ.

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Автор: Safko Lon, Safko
Название: The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
ISBN: 0071801138 ISBN-13(EAN): 9780071801133
Издательство: McGraw-Hill
Рейтинг:
Цена: 2078 р.
Наличие на складе: Поставка под заказ.

Описание: Explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. This title provides what you need to drive dramatic increases in traffic and revenues.

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

Автор: Emerson Bj, Amos James, Emerson
Название: The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
ISBN: 0071799370 ISBN-13(EAN): 9780071799379
Издательство: McGraw-Hill
Рейтинг:
Цена: 3267 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Helps you find actionable steps and ideas for implementing and managing your brand presence within social networks. This book also helps you learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. It addresses trending topics such as privacy and transparency.


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