The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Scott David Meerman Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ISBN: 1118026985 ISBN-13(EAN): 9781118026984 Издательство: Wiley Цена: 1616 р. Наличие на складе: Невозможна поставка. Описание: David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
Описание: Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo
Описание: The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the `next big thing.
Описание: Social Media Marketing For Dummies, 2nd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 300-page guide - perfect for time-pressed marketers. Content includes: Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans. Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers. Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics. The Part of Tens - the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.
Описание: This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material??on the impact social media has on search and also provides a high–level overview of what viral marketing actually is. Inside you’ll find: New sections on visual content, tools as content, and Google+ A new chapter on viral marketing for mere mortals A bonus section on startup/entrepreneurial marketing With Inbound Marketing , you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. “If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.” —SETH GODIN, author of Meatball Sundae
Автор: Susannah Gardner Название: Buzz Marketing with Blogs For Dummies ISBN: 076458457X ISBN-13(EAN): 9780764584572 Издательство: Wiley Рейтинг: Цена: 1847 р. Наличие на складе: Поставка под заказ.
Описание: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business - Discuss relevant issues - Provide a clearinghouse for information and expertise - Show your business as a good corporate citizen - Support an exchange of ideas - Get honest feedback from your customers - Affect public opinion If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette - Define your audience and target your blog to reach them - Involve your customers, earn their trust, educate the public, and build community - Avoid possible legal pitfalls while keeping your blog interesting - Encourage contributions and links to your blog - Use images and design an eye-catching format - Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Автор: Nelson-Field, Karen Название: Viral Marketing ISBN: 0195527984 ISBN-13(EAN): 9780195527988 Издательство: Oxford Academ Рейтинг: Цена: 2185 р. Наличие на складе: Поставка под заказ.
Описание: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Описание: Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.
Master social-media marketing quicker than the competition can say "tweet"
The time to build social media into your marketing strategy was yesterday. But fear not--this book can get you going by tomorrow.
Designed to help you take action right away, "301 Ways to Use Social Media to Boost Your Marketing" presents everything you need to know in short, "snapshot" lessons. Every tip is presented in a standalone format to help you focus on what you need to do--and "only" what you need to do--and each one can be implemented on its own or in combination with other techniques to increase web traffic or brand awareness. Topics include: Blogging Micromedia Social networking sites Bookmarking Events Multimedia Reviews and Opinion sites
"301 Ways to Use Social Media to Boost Your Marketing" brings you up to date on today's most groundbreaking social media tactics using Twitter, Facebook, Digg, and other hot social media sites " "
Описание: Explains how today`s best-known brands draw attention that pays in the crowded space of social media - and how you can do the same for your brand. This title outlines the tools and tactics to develop more meaningful and effective social media strategies.
Автор: Evans Dave Название: Learning Social Media Marketing ISBN: 1118466063 ISBN-13(EAN): 9781118466063 Издательство: Wiley Цена: 5543 р. Наличие на складе: Поставка под заказ.
Описание: Explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. This title provides what you need to drive dramatic increases in traffic and revenues.
Описание: Helps you find actionable steps and ideas for implementing and managing your brand presence within social networks. This book also helps you learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. It addresses trending topics such as privacy and transparency.
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