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Digital Government at Work, McLoughlin Ian


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Цена: 11246.00р.
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При оформлении заказа до: 2025-08-04
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Автор: McLoughlin Ian
Название:  Digital Government at Work
Перевод названия: Ян МакЛафлин: Цифровое управление в действии
ISBN: 9780199557721
Издательство: Oxford Academ
Классификация:


ISBN-10: 0199557721
Обложка/Формат: Hardback
Страницы: 240
Вес: 0.42 кг.
Дата издания: 04.07.2013
Язык: English
Иллюстрации: Illustrations
Размер: 223 x 161 x 19
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: A social informatics perspective
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Drawing upon extensive research from inside live projects, the book examines the use of digital technologies to provide more joined-up public services, and combines cross-disciplinary insights to provide a new social informatics perspective on digital government.


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Автор: Atchison Shane, Burby Jason
Название: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
ISBN: 0071847863 ISBN-13(EAN): 9780071847865
Издательство: McGraw-Hill
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Цена: 6176.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?

Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:

SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.

INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.

MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.

MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.

If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.

In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

Government Against Itself: Public Union Power and Its Consequences

Автор: DiSalvo Daniel
Название: Government Against Itself: Public Union Power and Its Consequences
ISBN: 0199990743 ISBN-13(EAN): 9780199990740
Издательство: Oxford Academ
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Цена: 3800.00 р.
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Описание: Daniel DiSalvo contends that the power of public sector unions is too often inimical to the public interest.

Digitizing Government

Автор: Brown
Название: Digitizing Government
ISBN: 1137443626 ISBN-13(EAN): 9781137443625
Издательство: Springer
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Цена: 6288.00 р.
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Описание: For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement, and features case studies from the private and public sectors.

Observing Government Elites

Автор: Rhodes
Название: Observing Government Elites
ISBN: 0230008402 ISBN-13(EAN): 9780230008403
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book focuses on the everyday life of ministers and senior public servants in different countries, describing the world through their eyes. It explores how their beliefs, practices and traditions create meaning in politics and public policy making. It provides unique data on life of politicians and practical advice on how to conduct fieldwork.


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