Описание: Offers you a step-by-step system on how to apply the `Guerrilla` strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.
Описание: The stagnant economic growth of today has held businesses back from making the investments needed to incite a revenue revolution. Volatile financial markets, lingering high unemployment and a sense of business uncertainty are holding back the global economy. Revenue Disruption shows companies how to ignite an economic rebirth with a much broader business impact. The predominant sales and marketing model employed by businesses the world over is, at best, obsolete. At worst, its totally dysfunctional. Businesses should start over with a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the buying and selling process. This revenue dysfunction would be problematic enough if it only caused some companies to lag in terms of sales and marketing efficiency. The dysfunctional state of todays corporate revenue creation model results each year in businesses losing trillions of dollars of top-line growth opportunities. Revenue Disruption examines the causes and consequences of these problems, and recommends real-world solutions to fix them. The book lays out a detailed roadmap with which business people and companies can fundamentally transform their sales and marketing performance and win the 21st century revenue battle.
Описание: The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth. They explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth - clarifying the unique role that world-class marketing can play. This is a new, more sustainable way to ensure the organisation is equipped to deliver superior customer value and drive demand-led growth. Each chapter will include a summary, a separate in-depth case study, a range of illustrative real life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Описание: Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press.
Описание: Suitable for professionals in the face-to-face, direct sales industry, this book details the 8 essential must-do activities of a direct sales manager - sell, prospect, hire, train, replicate yourself, motivate, manage, and lead. It also details a 10-step interviewing process and hiring plan that doubles manpower in 180 days.
Автор: Smith Название: Making Marketing Work ISBN: 0750662484 ISBN-13(EAN): 9780750662482 Издательство: Elsevier Science Рейтинг: Цена: 3735 р. Наличие на складе: Невозможна поставка.
Описание: Shows how to implement marketing plans rather than simply construct them. This book addresses the real issues facing companies and demonstrates how to tailor plans to individual situations. It also highlights why marketing plans fail and how these difficulties can be overcome.
Описание: This text seeks to allow marketers to draw on market research theory to create practical information for making informed market decisions. It provides ways to navigate the information maze, using existing knowledge to restructure material and make it more manageable.
Описание: Contains marketing tactics for various businesses. This book shows you how to: outwit, out-market and out-sell your competition; develop a solid marketing plan; and, motivate and reward your employees for maximum sales results.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru