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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, Marshall Perry



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Автор: Marshall Perry
Название:  80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More   (80/20 Продажи и маркетинг: окончательное руководство по работе)
Издательство: Entrepreneur Press
Классификация:
Продажи и маркетинг

ISBN: 1599185059
ISBN-13(EAN): 9781599185057
ISBN: 1-59918-505-9
ISBN-13(EAN): 978-1-59918-505-7
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.348 кг.
Дата издания: 13.08.2013
Язык: ENG
Иллюстрации: Worksheets
Размер: 227 x 152 x 14
Читательская аудитория: General (us: trade)
Подзаголовок: The definitive guide to working less and making more
Рейтинг:
Поставляется из: Англии
Описание: Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one`s natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.



Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Автор: Levinson Jay Conrad, Meyerson Mitch, Scarborough M
Название: Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
ISBN: 1599181940 ISBN-13(EAN): 9781599181943
Издательство: McGraw-Hill
Рейтинг:
Цена: 1566 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers you a step-by-step system on how to apply the `Guerrilla` strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Автор: Fernandez
Название: Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
ISBN: 1118299299 ISBN-13(EAN): 9781118299296
Издательство: Wiley
Рейтинг:
Цена: 1984 р.
Наличие на складе: Поставка под заказ.

Описание: The stagnant economic growth of today has held businesses back from making the investments needed to incite a revenue revolution.  Volatile financial markets, lingering high unemployment and a sense of business uncertainty are holding back the global economy. Revenue Disruption shows companies how to ignite an economic rebirth with a much broader business impact.  The predominant sales and marketing model employed by businesses the world over is, at best, obsolete.  At worst, its totally dysfunctional.  Businesses should start over with a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the buying and selling process.  This revenue dysfunction would be problematic enough if it only caused some companies to lag in terms of sales and marketing efficiency.  The dysfunctional state of todays corporate revenue creation model results each year in businesses losing trillions of dollars of top-line growth opportunities. Revenue Disruption examines the causes and consequences of these problems, and recommends real-world solutions to fix them.  The book lays out a detailed roadmap with which business people and companies can fundamentally transform their sales and marketing performance and win the 21st century revenue battle.

The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities

Автор: Bird
Название: The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
ISBN: 1119953316 ISBN-13(EAN): 9781119953319
Издательство: Wiley
Рейтинг:
Цена: 3134 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:  The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth. They explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth - clarifying the unique role that world-class marketing can play. This is a new, more sustainable way to ensure the organisation is equipped to deliver superior customer value and drive demand-led growth. Each chapter will include a summary, a separate in-depth case study, a range of illustrative real life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

Marketing management: a strategic, decision-making approach

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 9194 р.
Наличие на складе: Нет в наличии.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales

Автор: Repchuk Tracy
Название: 31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales
ISBN: 1118684419 ISBN-13(EAN): 9781118684412
Издательство: Wiley
Рейтинг:
Цена: 1984 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales.

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less

Автор: Pulizzi Joe
Название: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less
ISBN: 0071819894 ISBN-13(EAN): 9780071819893
Издательство: McGraw-Hill
Рейтинг:
Цена: 2298 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press.

Making millions in direct sales - the 8 essential activities direct sales managers must do every day to build a successful team and earn more money

Автор: Malaghan
Название: Making millions in direct sales - the 8 essential activities direct sales managers must do every day to build a successful team and earn more money
ISBN: 0071451501 ISBN-13(EAN): 9780071451505
Издательство: McGraw-Hill
Рейтинг:
Цена: 1775 р.
Наличие на складе: Нет в наличии.

Описание: Suitable for professionals in the face-to-face, direct sales industry, this book details the 8 essential must-do activities of a direct sales manager - sell, prospect, hire, train, replicate yourself, motivate, manage, and lead. It also details a 10-step interviewing process and hiring plan that doubles manpower in 180 days.

Making Marketing Work

Автор: Smith
Название: Making Marketing Work
ISBN: 0750662484 ISBN-13(EAN): 9780750662482
Издательство: Elsevier Science
Рейтинг:
Цена: 3735 р.
Наличие на складе: Невозможна поставка.

Описание: Shows how to implement marketing plans rather than simply construct them. This book addresses the real issues facing companies and demonstrates how to tailor plans to individual situations. It also highlights why marketing plans fail and how these difficulties can be overcome.

Inside Information: Making Sense of Marketing Data

Автор: D. V. L. Smith
Название: Inside Information: Making Sense of Marketing Data
ISBN: 0471495433 ISBN-13(EAN): 9780471495437
Издательство: Wiley
Рейтинг:
Цена: 4283 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This text seeks to allow marketers to draw on market research theory to create practical information for making informed market decisions. It provides ways to navigate the information maze, using existing knowledge to restructure material and make it more manageable.

High visibilty: the making and marketing of professionals into celebrities

Автор: Rein
Название: High visibilty: the making and marketing of professionals into celebrities
ISBN: 0071456805 ISBN-13(EAN): 9780071456807
Издательство: McGraw-Hill
Рейтинг:
Цена: 1775 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to personal and public image-making in various professions. It shows you how to achieve and benefit from high visibility.

Автор: Zawadzki Joseph
Название: The Quantitative Marketer: Making the Shift from Traditional to Data-Driven Marketing
ISBN: 1118828038 ISBN-13(EAN): 9781118828038
Издательство: Wiley
Рейтинг:
Цена: 2402 р.
Наличие на складе: Поставка под заказ.

Описание: How the Quantitative Revolution of analytics, "big data," and marketing automation are transforming marketing

Marketing is going through a fundamental transformation. Technology, "big data" and the algorithm have conspired to disrupt the discipline of marketing.

401 killer marketing tactics to increase sales, maximize profits, and stomp your competition

Автор: Feltenstein
Название: 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
ISBN: 0071441379 ISBN-13(EAN): 9780071441377
Издательство: McGraw-Hill
Рейтинг:
Цена: 1253 р.
Наличие на складе: Невозможна поставка.

Описание: Contains marketing tactics for various businesses. This book shows you how to: outwit, out-market and out-sell your competition; develop a solid marketing plan; and, motivate and reward your employees for maximum sales results.


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