Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 3403 р. Наличие на складе: Есть (1 шт.) Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Stoklossa, Uwe Название: Advertising ISBN: 0500513406 ISBN-13(EAN): 9780500513408 Издательство: Thames & Hudson Рейтинг: Цена: 4764 р. Наличие на складе: Поставка под заказ.
Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 1322 р. Наличие на складе: Поставка под заказ.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 2716 р. Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Lagretta Metzger Bajorek Название: America`s Early Advertising Paper Dolls ISBN: 0764307029 ISBN-13(EAN): 9780764307027 Издательство: Schiffer Рейтинг: Цена: 4385 р. Наличие на складе: Поставка под заказ.
Описание: Colorful paper dolls that sold everything from coffee to cathartics, from tea to thread, from cocoa to corsets. These dolls were the playthings of generations of children from the 1890s to the First World War. These wonderful examples of advertising art include fanciful characters from the imagination of artists like Palmer Cox. Dolls dressed in the national costumes of the many immigrants to the United States had a special appeal to everyone. Dolls depicting characters from favorite nursery rhymes and folk tales were issued by many advertisers; these dolls filled the playtime hours of many. Dolls appealing to our patriotism take on the form of Uncle Sam, soldiers, and sailors. Dolls also appeared as Americans at work and play. Human characteristics were even ascribed to animals of all kinds to give children an opportunity to dress them up in colorful costumes. It is difficult to find a segment of society not represented by a paper doll! Whether youre a collector or someone simply interested in the charm and culture of turn-of-the-century America, this book is sure to make a good addition to your library.
Автор: Pete Barry Название: The Advertising Concept Book-2nd ed ISBN: 0500516235 ISBN-13(EAN): 9780500516232 Издательство: Thames & Hudson Рейтинг: Цена: 3063 р. Наличие на складе: Невозможна поставка.
Описание: Drawing on the V&A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges. British Posters considers these developments and looks at the varying platforms that posters occupy. As part of the living skin of our cities, posters have entered into conflicts over the content and control of public space. Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them. Today, in an age of digital media and viral communication, the poster remains an irresistible proposition.
Название: Epica 25: Europe`s Best Advertising ISBN: 2884791108 ISBN-13(EAN): 9782884791106 Издательство: Thames & Hudson Рейтинг: Цена: 7487 р. Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
Автор: Williams, Eliza Название: This is Advertising ISBN: 1856696472 ISBN-13(EAN): 9781856696470 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: от 3396 р. Наличие на складе: Есть
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
Описание: This time it’s all about dogs in this amusing addition to the 1,000 series, 1,000 Dog Portraits showcases a compilation of quirky, fun, fanatical illustrations, paintings, and drawings from artists around the globe.
Featuring all your favorite pups from hounds and working dogs, to terriers, mutts and many more! Discover amazing renditions of dogs through a diverse range of artistic talent in portraiture and enjoy truly inspired art in this stunning collection.
Автор: Pricken, Mario Название: Creative Advertising ISBN: 0500287333 ISBN-13(EAN): 9780500287330 Издательство: Thames & Hudson Рейтинг: Цена: 4077 р. Наличие на складе: Невозможна поставка.
Описание: What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
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