Описание: The ability to utilise advanced research techniques and sophisticated analytical tools analysing city tourism is taken for granted. This book provides program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.
Название: International Tourism ISBN: 0333615239 ISBN-13(EAN): 9780333615232 Издательство: Springer Рейтинг: Цена: 5609 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the text.
Автор: Horner And Swarbrook Название: International Cases In Tourism Management ISBN: 0750655143 ISBN-13(EAN): 9780750655149 Издательство: Elsevier Science Рейтинг: Цена: 1767 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
Автор: Sigala And Leslie Название: International Cultural Tourism ISBN: 075066312X ISBN-13(EAN): 9780750663120 Издательство: Elsevier Science Рейтинг: Цена: 4390 р. Наличие на складе: Невозможна поставка.
Описание: Provides an exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. This title presents an analysis of the demand, profiles and motivation of tourists; and an investigation of the transformational and dynamic impacts of technologies on cultural resources and products.
Описание: This collection of papers presented at the 10th ENTER Conference represents a unique opportunity of sharing knowledge with researchers bridging the fields of travel and tourism as well as information and communication technologies. The conference theme "technology on the move" reflects the currency of mobile and location based services вЂ“ ambient technologies, however, above all, ENTER is about inclusivity. Its key objectives are to exchange experiences on new research issues and to encourage informed and cross-fertilized research activities. 50 papers on important subjects pertinent to the crossover of IT and tourism, such as Mobile Services, Virtual Communities, Travel Advisory Systems, Hotel Systems, Usability Issues, and many more show the vitality of research. All papers have undergone a two round double blind review process вЂ“ therefore, the proceedings represent once more the major authority on the state-of-the-art of IT & Tourism.
Описание: This collection of papers presented at the International City Tourism Conference (ICTC) concentrates on future challenges in city tourism research and practices. The papers deal with visitor and tourist behavior in cities, concentration and dispersion effects in city tourism, the effects of event management for cities, various city tourism policy issues, the investigation of success factors for city tourism web sites, and the impact and effectiveness of city tourism facilities and providers. They will enable tourism organizations and researchers to explore innovative methods for serving the tourists of the future.
Описание: Consumers, who are increasingly mobile and better informed, are becoming more demanding in the eTourism world. However, what role will mobile devices play in the communication process with marketing, strategy and other functions? How do online consumers really behave in this globalizing, converging, and consolidating tourism industry? How does their behavior differentiate them from other customers? To what extent will new technologies, expert systems, new types of online-available consumer or business databases, and sophisticated models influence traditional research approaches in both the tourism and information technology arena? What is the contribution of information technology to organizational performance and social welfare when considering the microstructured characteristics of the tourism industry? What new forms of intermediation will emerge?These questions have provoked a number of exciting responses. They are collected in this volume.
Описание: This collection of papers presented at the 13th ENTER Conference represents a unique opportunity of sharing knowledge with researchers bridging the fields of travel and tourism, and information and communication technologies. This yearвЂ™s 40 full research papers and 23 work in progress presentations cover the following topics: meta research and education; guides and information systems; website design; behaviour analysis; website evaluation; usability and accessibility; technology adoption by enterprises; pricing; information requirements; knowledge management; decision support and recommender systems; website evaluation; customer support and service; technology adoption by customers; business models, and marketing. All papers have undergone a two round double blind review process therefore, the proceedings represent once more the major authority on the state of the art of IT and Tourism.
Автор: Vellas, Francois Becherel, Lionel Название: International marketing of travel and tourism ISBN: 0333717597 ISBN-13(EAN): 9780333717592 Издательство: Springer Рейтинг: Цена: 5609 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism`s commercialization. This is an examination of the changes in the international marketing of tourism.
Автор: Coles Tim Название: International Business and Tourism ISBN: 0415424313 ISBN-13(EAN): 9780415424318 Издательство: Taylor&Francis Рейтинг: Цена: 4701 р. Наличие на складе: Невозможна поставка.
Описание: Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.
Описание: Suitable for those studying theories and views on strategic management, this title provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.
Описание: This book of tourism case studies addresses 20 important themes in tourism at the local, regional, and national levels. Topics include community tourism, tourism impacts, and travel and transportation.
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