From Chinese Brand Culture to Global Brands, Schroeder Jonathan

Автор: Desai
Название: Brands, Competition Law and IP
ISBN: 1107103460 ISBN-13(EAN): 9781107103467
Издательство: Cambridge Academ
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Описание: Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.

Автор: Britton Matthew
Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture
ISBN: 1118981146 ISBN-13(EAN): 9781118981146
Издательство: Wiley
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Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
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Цена: 7685.00 р.
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Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.