Knowledge creation processes, Martin De Castro, Gregorio Lopez Saez, Pedro Navas

Название: Knowledge Management and Organizational Competence
ISBN: 0199259283 ISBN-13(EAN): 9780199259281
Издательство: Oxford Academ
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Цена: 7522.00 р.
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Описание: This work draws on research by a number of management scholars to present new insights into various kinds of knowledge that are of value to organizations, organizational interactions that can create strategically useful knowledge and alternative processes for managing knowledge.

Автор: Bhalla
Название: Collaboration and Co-creation
ISBN: 1441970819 ISBN-13(EAN): 9781441970817
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>

Автор: Morten Huse
Название: Boards, Governance and Value Creation
ISBN: 0521606349 ISBN-13(EAN): 9780521606349
Издательство: Cambridge Academ
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Цена: 7762.00 р.
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Описание: This 2007 book looks at the role of boards in a variety of different countries and contexts, from small and medium-sized enterprises to large corporations. It explores the working style of boards and how they can best achieve their task expectations.

Автор: Sue Dopson
Название: Knowledge to action?
ISBN: 0199205108 ISBN-13(EAN): 9780199205103
Издательство: Oxford Academ
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Цена: 7681.00 р.
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Описание: Health services can and should be improved by applying research findings about best practice. Yet, in Knowledge to Action?, the authors explore why it nevertheless proves notoriously difficult to implement change based on research evidence in the face of strong professional views and complex organizational structures.

Автор: Parsons, Matthew
Название: Effective Knowledge Management for Law Firms
ISBN: 0195169689 ISBN-13(EAN): 9780195169683
Издательство: Oxford Academ
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Цена: 16632.00 р.
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Описание: In Effective Knowledge Management for Law Firms, Matthew Parsons draws on his work with a leading commercial law firm, Mallesons Stephen Jaques. He examines how law firms can implement a knowledge strategy to support their business strategy, rather than getting beguiled by fad and technology.

Автор: Maria Eleonora Di
Название: Exploring Knowledge Intensive Business Services
ISBN: 0230358594 ISBN-13(EAN): 9780230358591
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Provides an updated view of knowledge management strategies of knowledge-intensive business services (KIBS) by focusing on how those firms manage innovation in their value chains and at the territorial level. Offers an original analysis of key processes of KIBS, specializing in design, professional firms and information technology.

Автор: Dolfsma
Название: Knowledge Economies
ISBN: 0415569532 ISBN-13(EAN): 9780415569538
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: This book makes a strong and coherent contribution to the discussion of the knowledge economy and innovation, offering a range of theoretical insights from different disciplinary perspectives