Photojournalism: A Social Semiotic Approach, Caple Helen

Автор: Horton, Brian
Название: Associated press guide to photojournalism
ISBN: 0071363874 ISBN-13(EAN): 9780071363877
Издательство: McGraw-Hill
Рейтинг:
Цена: 7034.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to the art and craft of making news photos. It analyzes what constitutes news photos of various types, including portraits, tableaus, sports shots, battlefield scenes, and more. It offers insights into composition and style, along with advice on how to develop a style of your own.

Автор: Langton, Loup
Название: Photojournalism and today`s news
ISBN: 1405178973 ISBN-13(EAN): 9781405178976
Издательство: Wiley
Рейтинг:
Цена: 13456.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Looks into the newsroom culture and its influences on photographic assignments, production and editing. This work addresses many issues supported by examples from the field and critical thinking about photography, journalism and newsroom culture. It examines social and cultural issues and how they are communicated through photojournalism.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
Рейтинг:
Цена: 8237.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Floch
Название: Semiotics, Marketing and Communication
ISBN: 033376014X ISBN-13(EAN): 9780333760147
Издательство: Springer
Рейтинг:
Цена: 18866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

Автор: Gaines Elliot
Название: Media Literacy and Semiotics
ISBN: 0230108288 ISBN-13(EAN): 9780230108288
Издательство: Springer
Рейтинг:
Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A useful guide to understanding the structure and meaning of media and its messages.

Автор: Kobre Kenneth
Название: Photojournalism: The Professionals` Approach
ISBN: 1138101362 ISBN-13(EAN): 9781138101364
Издательство: Taylor&Francis
Рейтинг:
Цена: 10104.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Photojournalism: The Professionals` Approach is the definitive book on photojournalism, delivering a blend of insightful interviews with professionals, practical techniques, up-to-date coverage of equipment and camera technology, and high-impact photographs.

Автор: Kobre, Kenneth
Название: Photojournalism
ISBN: 075068593X ISBN-13(EAN): 9780750685931
Издательство: Taylor&Francis
Рейтинг:
Цена: 5664.00 р.
Наличие на складе: Поставка под заказ.

Описание: Features information on laws affecting photojournalists, trends in multimedia to keep skills competitive, and as the world grows smaller, a look back at some international history in the photography world. This title features a chapter on Video that examines tools and techniques for shooting and storytelling in video. It is accompanied by DVD.

Автор: Jane Gravells
Название: Semiotics and Verbal Texts
ISBN: 1137587482 ISBN-13(EAN): 9781137587480
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.

Автор: Gaines
Название: Media Literacy and Semiotics
ISBN: 023010827X ISBN-13(EAN): 9780230108271
Издательство: Springer
Рейтинг:
Цена: 11878.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy.