Описание: Avoid becoming a #PRFail with a solid social media strategy
Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one--and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.
Social media has established itself as a critical part of any external communications strategy--but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.
Develop a risk management strategy that protects your social media interactions around the clock
Avoid common mistakes by reading case studies of business faux pas--and learning exactly what not to do in a crisis
Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments
Leverage digital interactivity features to enrich the content in the book
Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Описание: This book makes clear how, and why, after World War II American diplomats tried to make the atom bomb a winning weapon," an absolute advantage in negotiations with the Soviet Union. But this policy failed utterly in the 1948 Berlin crisis, and at home the State Department opposed those scientists who advocated international cooperation on nuclear m
Автор: Popper Steven Название: Rethinking Superhero and Weapon Play ISBN: 0335247067 ISBN-13(EAN): 9780335247066 Издательство: McGraw-Hill Рейтинг: Цена: 4460.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an insight into children`s fascination with superheroes and weapon play. This title explores what lies at the heart of superhero and weapon play and why so many children are drawn to this contentious area of children`s play.
Автор: Hirohisa Hirai; Hiroo Imai; Yasuhiro Go Название: Post-Genome Biology of Primates ISBN: 4431547223 ISBN-13(EAN): 9784431547228 Издательство: Springer Рейтинг: Цена: 23508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today, researchers in primatology and anthropology have access to a wealth of genome information, opening new insights into primate studies. This book recounts the current state of knowledge, and offers directions for the future of primate genome studies.
Автор: Jones Jan Название: CEO`s Secret Weapon ISBN: 1137444231 ISBN-13(EAN): 9781137444233 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many executives don`t take full advantage of the assistant who sits right outside their door. This book educates executives about all the ways in which they can streamline and improve the way they work with the help of a great assistant, while teaching them to identify great candidates and maximize the benefits of this special relationship.
Автор: Hiroko Yamashita; Yuki Hirose; Jerome L. Packard Название: Processing and Producing Head-final Structures ISBN: 9400734239 ISBN-13(EAN): 9789400734234 Издательство: Springer Рейтинг: Цена: 27251.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book is the first collection of studies on an important yet under-investigated linguistic phenomenon, the processing and production of head-final syntactic structures. It includes contributions by recognized researchers and emerging scholars.
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