Social Media and Integrated Marketing Communication: A Rhetorical Approach, Persuit Jeanne M.

Автор: Persuit Jeanne M., McDowell Marinchak Christina L.
Название: Integrated Marketing Communication: Creating Spaces for Engagement
ISBN: 1498540023 ISBN-13(EAN): 9781498540025
Издательство: Bloomsbury
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Цена: 13365.00 р.
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Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Автор: Persuit Jeanne M.
Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach
ISBN: 1498516165 ISBN-13(EAN): 9781498516167
Издательство: Bloomsbury
Рейтинг:
Цена: 6237.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.