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Contagious, Berger Jonah



Варианты приобретения
Цена: 1080р.
Кол-во:
 о цене
Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 10 апр 2020
Ориентировочная дата поставки: середина Мая
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Автор: Berger Jonah
Название:  Contagious
Издательство: Simon & Schuster
Классификация:
Изучение средств информации
Продажи и маркетинг

ISBN: 1471111709
ISBN-13(EAN): 9781471111709
ISBN: 1-471-11170-9
ISBN-13(EAN): 978-1-471-11170-9
Обложка/Формат: Paperback
Страницы: 244
Вес: 0.182 кг.
Дата издания: 16.01.2014
Язык: ENG
Размер: 244 X 159 X 27
Читательская аудитория: General (us: trade)
Подзаголовок: How to build word of mouth in the digital age
Рейтинг:
Поставляется из: Англии
Описание: How to make products, ideas and behaviours really catch on.



Invisible Influence

Автор: Berger, Jonah
Название: Invisible Influence
ISBN: 1476759731 ISBN-13(EAN): 9781476759739
Издательство: Simon & Schuster
Цена: 1109 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com).
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).


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