How to Launch a Magazine in this Digital Age 9781441177995

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Автор: Mary Hogarth
Название: How to Launch a Magazine in this Digital Age
ISBN: 9781441177995
Издательство: Bloomsbury Academic
Классификация:

Предпринимательство

Пресса и журналистика

ISBN-10: 144117799X
Обложка/Формат: Paperback
Страницы: 232
Вес: 0.38 кг.
Дата издания: 13.02.2014
Серия: Sociology
Язык: English
Иллюстрации: 30 bw illus
Размер: 235 x 160 x 16
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Media studies, SOCIAL SCIENCE / Media Studies
Основная тема: Media studies,SOCIAL SCIENCE / Media Studies
Рейтинг:
Поставляется из: Англии
Описание: Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

The key to the texts success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
Дополнительное описание: Contents Acknowledgements Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable busines

How to Launch a Magazine in this Digital Age, Mary Hogarth