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Design Elements, a Graphic Style Manual [Revised Edition]: Understanding the Rules and Knowing When to Break Them - Updated and Expanded, Samara Timothy



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Цена: 2704р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 701 шт.  Склад Америка: 89 шт.  
При оформлении заказа до: 10 апр 2020
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Автор: Samara Timothy
Название:  Design Elements, a Graphic Style Manual [Revised Edition]: Understanding the Rules and Knowing When to Break Them - Updated and Expanded   (Тимоти Самара: Элементы дизайна, мануал по графическим стилям)
Издательство: Rockport/Rotovision
Издательство: Rockport Publishers
Классификация:
Книгопечатание

ISBN: 1592539270
ISBN-13(EAN): 9781592539277
ISBN: 1-59253-927-0
ISBN-13(EAN): 978-1-59253-927-7
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.966 кг.
Дата издания: 01.04.2014
Язык: ENG
Издание: 2nd updated and expa
Иллюстрации: 300 + color photos
Размер: 255 x 204 x 19
Читательская аудитория: General (us: trade)
Подзаголовок: Understanding the rules and knowing when to break them
Рейтинг:
Поставляется из: Англии
Описание:

This updated version of Rockports bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:

-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning

-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses

-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues

-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together

-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...

-Plus a complete project case study with major decision-moments keyed to respective sections

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a visual language, and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.





Design elements, color fundamentals: a graphic style manual for understanding color in design

Название: Design elements, color fundamentals: a graphic style manual for understanding color in design
ISBN: 1592537197 ISBN-13(EAN): 9781592537198
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2011 р.
Наличие на складе: Ожидается поступление.

Описание: Design Elements, Color Fundamentals focuses on color as a core element in design, taking an in depth look at using color in design applications, integrating color with type and image, affecting meaning, creating order and applying principles to effectively communicate with color. Compact yet informative text and numerous visual examples illustrate practical techniques for successfully using color in real world design projects, type and image, and how color can affect meaning in design and create order. These principles are illustrated with examples and brief text to keep the content simple, yet informative.


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