Описание: Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation.
There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).
This book shows you how to take a third new approach - designing the work itself to be inherently motivating.
Combining the best elements of three distinct fields--motivational science, game design, and agile management--this book shows you how to positively influence behaviour through better work and project design.
This game changing book:
- Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace
- Is ideal for any leader or manager looking to take their workplace culture in a new direction
- Includes practical advice for creating highly productive, motivated and innovative teams
- Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients - from the executives of multinational organisations, through to the directors of switched-on startups.
The Game Changer will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people.
