Bridging the Gap Between Asset/Capacity Building and Needs A, Altschuld JamesWilliam

Автор: Vrontis
Название: Innovation and Capacity Building
ISBN: 3319909444 ISBN-13(EAN): 9783319909448
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

Автор: Daniel Huber; Heiner Kaufmann; Martin Steinmann
Название: Bridging the Innovation Gap
ISBN: 3319554972 ISBN-13(EAN): 9783319554976
Издательство: Springer
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Цена: 9781.00 р.
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Описание: Offering insight into innovation management and its prerequisites, this book presents a proven innovation system now in use, which has the potential to significantly increase the ability of enterprises to innovate. From leadership issues to building a strong innovation model, it offers state-of-the-art knowledge to help innovation succeed.