Communication and Persuasion, Richard Petty, John T Cacioppo
Автор: Stuber, Gordon L. Название: Principles of Mobile Communication ISBN: 1461403634 ISBN-13(EAN): 9781461403630 Издательство: Springer Рейтинг: Цена: 15672.00 р. Наличие на складе: Поставка под заказ.
Описание: Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the fundamentals of physical-layer wireless and mobile communications engineering that are important for the design of any wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes many detailed derivations from first principles, extensive literature references, and provides a level of depth that is necessary for graduate students wishing to pursue research on this topic. The book's focus will benefit students taking formal instruction and practicing engineers who are likely to already have familiarity with the standards and are seeking to increase their knowledge of this important subject. Major changes from the second edition: 1. Updated discussion of wireless standards (Chapter 1). 2. Updated treatment of land mobile radio propagation to include space-time correlation functions, mobile-to-mobile (or vehicle-to-vehicle) channels, multiple-input multiple-output (MIMO) channels, improved simulation models for land mobile radio channels, and 3G cellular simulation models. 3. Updated treatment of modulation techniques and power spectrum to include Nyquist pulse shaping and linearized Gaussian minimum shift keying (LGMSK). 4. Updated treatment of antenna diversity techniques to include optimum combining, non-coherent square-law combining, and classical beamforming. 5. Updated treatment of error control coding to include space-time block codes, the BCJR algorithm, bit interleaved coded modulation, and space-time trellis codes. 6. Updated treatment of spread spectrum to include code division multiple access (CDMA) multi-user detection techniques. 7. A completely new chapter on multi-carrier techniques to include the performance of orthogonal frequency division multiplexing (OFDM) on intersymbol interference (ISI) channels, OFDM residual ISI cancellation, single-carrier frequency domain equalization (SC-FDE), orthogonal frequency division multiple access (OFDMA) and single-carrier frequency division multiple access (SC-FDMA). 8. Updated discussion of frequency planning to include OFDMA frequency planning. 9. Updated treatment of CDMA cellular systems to include hierarchical CDMA cellular architectures and capacity analysis. 10. Updated treatment of radio resource management to include CDMA soft handoff analysis. Includes numerous homework problems throughout.
Автор: Hansen Anders Название: Media and Communication Research Methods ISBN: 023000007X ISBN-13(EAN): 9780230000070 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Поставка под заказ.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.
Автор: Churchman Название: Principled Persuasion in Employee Communication ISBN: 1472475062 ISBN-13(EAN): 9781472475060 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth century, has led them to exert increasing control over their employees? Or will they take another path, one that leads towards a new type of working environment where the culture encourages freedom of communication and movement? This book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them. Principled Persuasion is so-called because it uses persuasive techniques, based on clear principles, to create new, forward-looking organisational cultures. It sets out to increase employee happiness and minimise the harms done to employees at work. It grounds itself on a strong ethical base composed of fundamental, universal principles. It introduces a new approach to the use of language, not only calling for more clarity and meaning in organisational communication, but also for a more conscious use of rhetorical techniques to change vocabulary, metaphors and internal dialogue for the better. Make no mistake, most organisations have totally underrated the strategic importance of employee communication. Principled Persuaders understand that the key to dealing with the unpredictable events about to unfold in the twenty-first century will be a new way of communicating with the workforce. The flexibility, adaptability and innovation that will be needed to survive and prosper in coming decades can only be achieved by liberating employees, not imprisoning them further in established systems and processes.
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 7392.00 р. Наличие на складе: Поставка под заказ.
Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Ilyas Название: The Handbook of Optical Communication Networks ISBN: 0849313333 ISBN-13(EAN): 9780849313332 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Поставка под заказ.
Описание: Presents comprehensive information on integrated optical networks. This book provides technical information on various aspects of these networks, from their basic concepts to research-grade material, including future trends. It includes chapters that discuss transmission and switching, networking architectures, and traffic management.
Автор: Meyr, Heinrich Moeneclaey, Marc Fechtel, Stefan A. Название: Digital communication receivers ISBN: 0471502758 ISBN-13(EAN): 9780471502753 Издательство: Wiley Рейтинг: Цена: 32781.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital Communication Receivers Synchronization, Channel Estimation, and Signal Processing Digital Communication Receivers offers a complete treatment on the theoretical and practical aspects of synchronization and channel estimation from the standpoint of digital signal processing.
Описание: In multicellular organisms, communication between cells involves secretion of proteins that bind to receptors on neighboring cells. While this has been well documented, another mode of intercellular communication has recently become the subject of increasing interest: the release of exosomes. In cancer, tumor exosomes are involved in various aspects of pathogenesis, including proliferation, immunosuppression, and metastasis. Given the ability of exosomes to export unneeded endogenous molecules from cells, these structures hold great potential as anticancer therapeutic agents. They are also being studied as prognostic markers for cancer.
Описание: Career Award in Information and Communication Technology: Foundation Level accompanies the Cambridge International Examinations (CIE) syllabus for the Career Award in Information and Communication Technology at Foundation Level. It closely matches the content of the syllabus, and has been endorsed by CIE for use with its examination.
The author,an information technology specialist, writes in a lively, accessible style and uses a step-by-step approach to introduce students to the basic concepts and skills required.
Описание: This book describes the main aspects of radio propagation due to different natural and manmade phenomena occurring in ionospheric plasma. It discusses the possibility of stable radio communication links based on local scattering at field-elongated plasma inhomogeneities including natural inhomogeneities as well as artificial inhomogeneities. The text also explains how inhomogeneities can create focusing effects and can capture and channel radio waves in the ionosphere-ground surface waveguides and transmit information over long distances.
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