Contagious Metaphor 9781472521620

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Автор: Peta Mitchell
Название: Contagious Metaphor
Перевод названия: Пета Митчелл: Заразная метафора
ISBN: 9781472521620
Издательство: Bloomsbury Academic
Классификация:

Теория литературы

ISBN-10: 1472521625
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.31 кг.
Дата издания: 27.03.2014
Серия: Literature/Literary Studies
Язык: English
Иллюстрации: Black & white illustrations
Размер: 235 x 159 x 12
Читательская аудитория: College/higher education
Ключевые слова: Literary theory,Analytical philosophy & Logical Positivism, LITERARY CRITICISM / Semiotics & Theory,PHILOSOPHY / General
Основная тема: Literary theory,LITERARY CRITICISM / Semiotics & Theory,PHILOSOPHY / General,Analytical philosophy & Logical Positivism
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Поставляется из: Англии
Описание: The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as social contagion in psychology, financial contagion in economics, viral marketing in business, and even cultural contagion in anthropology. In the twenty-first century, contagion, or thought contagion has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with Andre Siegfrieds observation that there is a striking parallel between the spreading of germs and the spreading of ideas. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
Дополнительное описание: Acknowledgements \ Introduction: Due Preparations \ 1. Contagious metaphor \ 2. Pestilence and poison winds: Literary contagions and the endurance of miasma theory \ 3. The French fin de si?cle and the birth of social contagion theory \ 4. The contagion o