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Corporate Communication, Cornelissen JoepP



Âàðèàíòû ïðèîáðåòåíèÿ
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Ïðè îôîðìëåíèè çàêàçà äî: 7 ìàð 2023
Îðèåíòèðîâî÷íàÿ äàòà ïîñòàâêè: êîíåö Ìàðòà
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Äîáàâèòü â êîðçèíó
â Ìîè æåëàíèÿ

Àâòîð: Cornelissen JoepP
Íàçâàíèå:  Corporate Communication
ISBN: 9781446274958
Èçäàòåëüñòâî: Sage Publications
Êëàññèôèêàöèÿ:
ISBN-10: 1446274950
Îáëîæêà/Ôîðìàò: Paperback
Ñòðàíèöû: 320
Âåñ: 0.381 êã.
Äàòà èçäàíèÿ: 29.03.2014
ßçûê: English
Ðàçìåð: 210 X 150 X 22
Ðåéòèíã:
Ïîñòàâëÿåòñÿ èç: Àíãëèè



      Íîâîå èçäàíèå
Corporate Communication

Àâòîð: Cornelissen Joep P
Íàçâàíèå: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Èçäàòåëüñòâî: Sage Publications
Öåíà: 5543 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Corporate Communication

Àâòîð: Cornelissen Joep
Íàçâàíèå: Corporate Communication
ISBN: 1526491974 ISBN-13(EAN): 9781526491978
Èçäàòåëüñòâî: Sage Publications
Öåíà: 5939 ð.
Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêàÏîñòàâêà ïîä çàêàç.
Îïèñàíèå: The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

      Ñòàðîå èçäàíèå
Corporate communication

Àâòîð: Cornelissen, Joep P.
Íàçâàíèå: Corporate communication
ISBN: 1847872468 ISBN-13(EAN): 9781847872463
Èçäàòåëüñòâî: Sage Publications
Öåíà: 3563 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.


Corporate Communication

Àâòîð: Cornelissen Joep P
Íàçâàíèå: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Èçäàòåëüñòâî: Sage Publications
Ðåéòèíã:
Öåíà: 5543 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Theory and practice of corporate communication

Àâòîð: Belasen, Alan T.
Íàçâàíèå: Theory and practice of corporate communication
ISBN: 141295035X ISBN-13(EAN): 9781412950350
Èçäàòåëüñòâî: Sage Publications
Ðåéòèíã:
Öåíà: 13200 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Examines corporate communication and tasks from the framework of the Competing Values Perspective.

Corporate communication

Àâòîð: Cornelissen, Joep P.
Íàçâàíèå: Corporate communication
ISBN: 1847872468 ISBN-13(EAN): 9781847872463
Èçäàòåëüñòâî: Sage Publications
Ðåéòèíã:
Öåíà: 3563 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.

Handbook of Communication and Corporate Social Responsibilit

Àâòîð: Ihlen Oyvind
Íàçâàíèå: Handbook of Communication and Corporate Social Responsibilit
ISBN: 1444336347 ISBN-13(EAN): 9781444336344
Èçäàòåëüñòâî: Wiley
Ðåéòèíã:
Öåíà: 19635 ð.
Íàëè÷èå íà ñêëàäå: Íåò â íàëè÷èè.

Îïèñàíèå: There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.

Responsible Corporate Communication: A Values-Based Approach

Àâòîð: Redmund
Íàçâàíèå: Responsible Corporate Communication: A Values-Based Approach
ISBN: 1606497545 ISBN-13(EAN): 9781606497548
Èçäàòåëüñòâî: McGraw-Hill
Ðåéòèíã:
Öåíà: 2996 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.

Corporate Communication

Àâòîð: Podnar
Íàçâàíèå: Corporate Communication
ISBN: 113880472X ISBN-13(EAN): 9781138804722
Èçäàòåëüñòâî: Taylor&Francis
Ðåéòèíã:
Öåíà: 5928 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers acomprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Corporate Strategic Communication

Àâòîð: Stanton Richard
Íàçâàíèå: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
Èçäàòåëüñòâî: Springer
Ðåéòèíã:
Öåíà: 5749 ð.
Íàëè÷èå íà ñêëàäå: Íåâîçìîæíà ïîñòàâêà.

Îïèñàíèå: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

The Communicating Company / Towards an Alternative Theory of Corporate Communication

Àâòîð: Hübner Hartmut
Íàçâàíèå: The Communicating Company / Towards an Alternative Theory of Corporate Communication
ISBN: 379081928X ISBN-13(EAN): 9783790819281
Èçäàòåëüñòâî: Springer
Ðåéòèíã:
Öåíà: 20363 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.

Managing Corporate Communication

Àâòîð: Gambetti Rosella
Íàçâàíèå: Managing Corporate Communication
ISBN: 0230348025 ISBN-13(EAN): 9780230348028
Èçäàòåëüñòâî: Springer
Ðåéòèíã:
Öåíà: 7426 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Corporate communication is an increasingly powerful strategic tool for connecting with a company`s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

What to Say When Things Get Tough: Business Communication St

Àâòîð: Greenberger Leonard S
Íàçâàíèå: What to Say When Things Get Tough: Business Communication St
ISBN: 0071806431 ISBN-13(EAN): 9780071806435
Èçäàòåëüñòâî: McGraw-Hill
Ðåéòèíã:
Öåíà: 2287 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Offers verbal and nonverbal skills for handling communication crises in any public forum.

Successful Business Communication

Àâòîð: Luchuk Deborah
Íàçâàíèå: Successful Business Communication
ISBN: 0195446550 ISBN-13(EAN): 9780195446555
Èçäàòåëüñòâî: Oxford Academ
Öåíà: 5940 ð.
Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.

Îïèñàíèå: Successful Business Communication: Bridging the Gap offers a classroom-tested educational framework that takes a career-ready approach to business communication. Using a conversational tone that will be appropriate for students of all levels, Luchuk provides step-by-step instruction on the common forms of business communication that students will encounter in the workplace, as well as a practical examination of how these forms are actually used. Luchuk also underscores the importance of adapting to recent trends in business, offering guidance on cross-cultural communication in a global context and instruction on using social media and other digital technologies as tools for business communication. With sample documents from actual business practice, realistic case studies, opportunities to apply concepts, and professional tips distilled from Luchuk's years of industry experience, Successful Business Communication seamlessly 'bridges the gap' between classroom instruction and real-world application. In short, this text equips students with the skills they need to succeed in today's fast-paced work environment.

The Art and Science of Communication: Tools for Ef fective Communication in the Workplace

Àâòîð: Perkins
Íàçâàíèå: The Art and Science of Communication: Tools for Ef fective Communication in the Workplace
ISBN: 0470247592 ISBN-13(EAN): 9780470247594
Èçäàòåëüñòâî: Wiley
Ðåéòèíã:
Öåíà: 3827 ð.
Íàëè÷èå íà ñêëàäå: Íåò â íàëè÷èè.

Îïèñàíèå: Presents a fresh way to understand and use communication in the workplace. This book shows you how to increase your communication effectiveness in various settings with practical techniques, analogies, and models that explain the formulas for successful communication.


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