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Digital Innovations for Mass Communications, Lester Paul Martin



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Автор: Lester Paul Martin
Название:  Digital Innovations for Mass Communications
Издательство: Taylor&Francis
Классификация:
Изучение средств информации
Средства массовой информации и связи

ISBN: 041566294X
ISBN-13(EAN): 9780415662949
ISBN: 0-415-66294-X
ISBN-13(EAN): 978-0-415-66294-9
Обложка/Формат: Paperback
Страницы: 296
Вес: 0.522 кг.
Дата издания: 06.02.2014
Серия: Language/Linguistics
Язык: ENG
Иллюстрации: Visual communication on the web; 219 halftones, black and white
Размер: 276 X 220 X 24
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Media studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Journalism,SOCIAL SCIENCE / Media Studies
Подзаголовок: Engaging the user
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.

The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.

When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.





Communications Deregulation and FCC Reform

Автор: Eisenach Jeffrey A., May Randolph J.
Название: Communications Deregulation and FCC Reform
ISBN: 0792374533 ISBN-13(EAN): 9780792374534
Издательство: Springer
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Цена: 14492 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Communications markets have made much progress towards competition and deregulation in recent years. However, it is increasingly clear, in the age of the Internet and the digital revolution, that much more needs to be done, and that new approaches, both at the Federal Communications Commission and in Congress, will be required to complete the task. In this volume, the Progress and Freedom Foundation presents nine papers by communications policy experts and government policymakers that show how to finish the job of deregulating communications markets and reforming the FCC. The Telecommunications Act of 1996 was a landmark piece of legislation for an industry moving from a monopoly orientation towards competition, but additional steps are needed to complete the process of implementing the pro-competitive, deregulatory vision of the act. Bringing together a group of the caliber represented in this book makes possible the best recommendations about the exact nature of those necessary changes. In this volume, the most difficult and politically-charged hot-button issues involving local and long distance competition, universal service, spectrum allocation, program content regulation, and the public interest doctrine are confronted head-on. As importantly, the authors recommend specific reform proposals to be considered by the Federal Communications Commission and Congress. The ideas contained in the experts' essays were presented and debated at a conference hosted by The Progress & Freedom Foundation, which was held in Washington, DC, on December 8, 2000. The Progress & Freedom Foundation studies the impact of the digital revolution and its implications for public policy. It conducts research in fields such as electronic commerce, telecommunications and the impact of the Internet on government, society and economic growth. It also studies issues such as the need to reform government regulation, especially in technology-intensive fields such as medical innovation, energy and environmental regulation.

Mobile Communications / Re-negotiation of the Social Sphere

Автор: Ling Rich, Pedersen Per E.
Название: Mobile Communications / Re-negotiation of the Social Sphere
ISBN: 1852339314 ISBN-13(EAN): 9781852339319
Издательство: Springer
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Цена: 12154 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Surveying the issues associated with the adoption and use of mobile communication, this book explores developing areas of inquiry. It provides an analysis of specific areas, including: the psychological dimensions of mobile communication; the linguistics of mobile communication; and the understanding of mobile communication`s commercialisation.

Practical Data Communications for Instrumentation and Control,

Автор: Steve Mackay
Название: Practical Data Communications for Instrumentation and Control,
ISBN: 0750657979 ISBN-13(EAN): 9780750657976
Издательство: Elsevier Science
Рейтинг:
Цена: 5699 р.
Наличие на складе: Поставка под заказ.

Описание: Instrumentation and control systems are reliant on data communications. This work offers a treatment of industrial data communication systems. Commencing with a discussion of the popular RS-232, RS-422 and RS-485 standards, it moves on to industrial protocols, industrial networks and the communication requirements for the `smart` instrumentation.

Wireless Communications in the 21st Century

Автор: Mansoor Shafi
Название: Wireless Communications in the 21st Century
ISBN: 047115041X ISBN-13(EAN): 9780471150411
Издательство: Wiley
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Цена: 16302 р.
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Описание: The promise of communications in the future A quick overview of next-generation mobile communications Communications technology is moving toward a major milestone. Rapid innovation, the growth of the wireless industry, the move to optical networks, and the new areas opened up by the Internet are spurring us toward explosive developments in communications technology. Drawing together the best articles from IEEE publications, Wireless Communications in the 21st Century presents the state of the art of research in the field and offers a picture of things to come in an area that is likely to transform people's lives in significant and even radical ways. What are the key visions of wireless communications that are driving the technology innovations to come? How are the standards evolving? What kind of constituent technologies are likely to be adopted by future systems? What are the key features of the new systems currently being introduced? In this volume, more than twenty world-renowned experts answer these and other critical questions. They provide: An overview of wireless standards A comprehensive survey of radio channel propagation An overview of IMT 2000 radio systems An overview of wireless ATM In addition, the chapters discuss such matters as modulation and coding issues pertinent to the physical layer, spatial and temporal signal processing, and the characteristics of new packet radio systems. Providing a comprehensive review of the technological breakthroughs under way and upcoming, Wireless Communications in the 21st Century opens a window on the next generation of mobile communications.

Introduction to Mobile Communications: Technology, Services, Markets

Автор: Wakefield
Название: Introduction to Mobile Communications: Technology, Services, Markets
ISBN: 1420046535 ISBN-13(EAN): 9781420046533
Издательство: Taylor&Francis
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Цена: 7732 р.
Наличие на складе: Невозможна поставка.

Описание: The traditionally separate Fixed, Mobile, and Internet sectors are now converging into a single sector with implications for both technology and business. With so much happening, and so many options available, it is increasingly essential for telecommunication professionals to have a clear view of where the industry is heading. This book provides a solid foundation on which to develop a modern view of telecommunications. It explores the core requirements of telecommunications, from markets to technology, primarily from the mobile standpoint. It examines how mobile communications is evolving to meet the changing needs of the customer, and how technology is changing to meet those needs.

Digital Economic Dynamics / Innovations, Networks and Regulations

Автор: Welfens Paul J.J., Weske Mathias
Название: Digital Economic Dynamics / Innovations, Networks and Regulations
ISBN: 3540360298 ISBN-13(EAN): 9783540360292
Издательство: Springer
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Цена: 12154 р.
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Описание: The 21st century is increasingly shaped by the expansion of software applications and digital networking. This book analyzes the dynamics and impacts of software development and discusses new institutional and economic changes in the context of digital market economies. Regulatory approaches in OECD countries are compared and country studies evaluated with respect to innovation and welfare aspects. The book furthermore examines telecommunications regulation of fixed line networks, cable TV and mobile communications. There is also focus on the role of EU framework regulation and issues of market power as well as Schumpeterian dynamics.

Forecasting the Internet / Understanding the Explosive Growth of Data Communications

Автор: Loomis David G., Taylor L.D.
Название: Forecasting the Internet / Understanding the Explosive Growth of Data Communications
ISBN: 0792375467 ISBN-13(EAN): 9780792375463
Издательство: Springer
Рейтинг:
Цена: 12154 р.
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Описание: This book intends to provide leading research in the area of empirical Internet forecasting, demand analysis, pricing and planning. The purpose of this book is to educate the reader about how traditional analytic techniques can be used to access Internet growth and how new approaches can better address the pricing, planning and regulatory issues of Internet growth. The research presented focuses on forecasts of Internet access and applications and planning and pricing tools for telecommunication providers. The scope of this volume includes residential demand for Internet access and applications, Internet pricing and regulatory policy, and new analytical forecasting techniques. The book addresses some of the most critical questions facing the industry such as the impact of data communications on traditional voice networks, growth rates for Internet usage and access, pricing and planning for network growth. With the magnitude of changes affecting the telecommunications industry, there is a critical need for research addressing demand analysis and forecasting. Industry personnel, regulators and policymakers are all looking to understand new services, new techniques, and new ways to succeed in an ever-changing environment. This book fills some of the void in research addressing these crucial problems.

Convergence In Communications And Beyond

Автор: Bohlin
Название: Convergence In Communications And Beyond
ISBN: 0444502165 ISBN-13(EAN): 9780444502162
Издательство: Elsevier Science
Рейтинг:
Цена: 11033 р.
Наличие на складе: Невозможна поставка.

Описание: Represents a holistic approach to convergence, bringing to bear a number of critical perspectives: economics, engineering, business, organization theory, psychology, and policy analysis. This book is useful for schools of communication, centers for telecommunications studies, business schools, policy departments, and telecommunication operators.

Encyclopedia of International Media and Communications, Four-Volu

Автор: Donald H. Johnston
Название: Encyclopedia of International Media and Communications, Four-Volu
ISBN: 0123876702 ISBN-13(EAN): 9780123876706
Издательство: Elsevier Science
Рейтинг:
Цена: 142120 р.
Наличие на складе: Невозможна поставка.

Описание: Everyone agrees that we`re living in the Information Age. How have we shaped the Information Age, and how has it shaped us? This book explores the ways that editorial content - from journalism and scholarship to films and infomercials - is developed, presented, stored, analyzed, and regulated around the world.

Communications Technology Update 8E

Автор: Grant August
Название: Communications Technology Update 8E
ISBN: 0240804945 ISBN-13(EAN): 9780240804941
Издательство: Elsevier Science
Цена: 3642 р.
Наличие на складе: Невозможна поставка.

Reshaping Communications

Автор: Preston P
Название: Reshaping Communications
ISBN: 0803985630 ISBN-13(EAN): 9780803985636
Издательство: Sage Publications
Рейтинг:
Цена: 3945 р.
Наличие на складе: Поставка под заказ.

Описание: Thirty years ago, one writer complained that `to admire technology is all out of fashion`. Today excited claims are made for the impact that these technologies are having on social, political and economic life. But how are we to assess these claims? This book critically interrogates many of the prevailing ideas offers a fresh perspective on this new`digital age`. Reshaping Communications:* Provides an alternative and more grounded account of the complex interplay between new technology and information structures and changes in society* Illuminates the fundamental continuities as well as changes in socioeconomic and political processes* Draws on an interdisciplinary perspective and

Reshaping Communications

Автор: Preston P
Название: Reshaping Communications
ISBN: 0803985622 ISBN-13(EAN): 9780803985629
Издательство: Sage Publications
Рейтинг:
Цена: 12065 р.
Наличие на складе: Поставка под заказ.

Описание: Thirty years ago, one writer complained that `to admire technology is all out of fashion`. Today excited claims are made for the impact that these technologies are having on social, political and economic life. But how are we to assess these claims? This book critically interrogates many of the prevailing ideas offers a fresh perspective on this new`digital age`. Reshaping Communications:* Provides an alternative and more grounded account of the complex interplay between new technology and information structures and changes in society* Illuminates the fundamental continuities as well as changes in socioeconomic and political processes* Draws on an interdisciplinary perspective and


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