Автор: Ogden Название: Integrated Retail Mgmt ISBN: 0618223452 ISBN-13(EAN): 9780618223459 Издательство: Cengage Learning Рейтинг: Цена: 9027.00 р. Наличие на складе: Нет в наличии.
Описание: This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points thr
Автор: Ogden, Senior Lecturer Richard (university Of York) Название: Introduction to english phonetics ISBN: 1474411754 ISBN-13(EAN): 9781474411752 Издательство: Bloomsbury Academic Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An introduction to the phonetic description of spoken English
The second edition of this distinguished textbook introduces undergraduates to the concepts, terminology and representations needed for an understanding of how English is pronounced around the world.
Assuming no prior knowledge, it guides the reader through the vocal tract and explains how the sounds of speech are made, offering an accessible and expanded introduction to areas including transcription, vowels and acoustic analysis. As far as possible, it uses naturally-occurring conversational speech so that readers are familiar with the details of everyday talk (and not just the careful pronunciations presented in dictionaries.) The book also includes a new concluding chapter that works through a piece of spoken data to show the reader how a more complete phonetic analysis can be conducted.
Examples are taken from around the English-speaking world, including North America, Australia, New Zealand and varieties of British English. The book takes an open-minded approach to what sounds of English might be significant for making meaning, and highlights the significance of word meaning, morphology, sociolinguistics and conversational interaction in phonetic analysis.
Key features
Assumes no prior knowledge of phonetics
Focuses on phonetics as a skill and encourages the reader to reflect on own speech
Covers a range of forms of phonetic representation
Each chapter contains a summary, exercises and further reading
Expanded, accessible coverage in the areas of transcription and vowels
Includes a new chapter on Sound and Structures which works through a piece of spoken data to show how a more complete phonetic analysis can be conducted
See the Resources tab (below) for an audio example
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
