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The Standout Business Plan: Make It Irresistible--And Get the Funds You Need for Your Startup or Growing Business, Evans Vaughan, Tracy Brian


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Автор: Evans Vaughan, Tracy Brian
Название:  The Standout Business Plan: Make It Irresistible--And Get the Funds You Need for Your Startup or Growing Business
ISBN: 9780814434116
Издательство: McGraw-Hill
Издательство: AMACOM/American Management Association
Классификация: ISBN-10: 0814434118
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.60 кг.
Дата издания: 21.05.2014
Язык: English
Размер: 239 x 187 x 18
Поставляется из: США
Описание: Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, the book reveals how to: Include the vital information backers need, while leaving out extraneous filler that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backers perspective Evaluate and improve the plan to ensure its success With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed. Note: This book is designed for readers developing business plans for the U.S. and Canadian marketplaces.


Standout Characters: How to Write Characters Who Make Readers Laugh, Cry, and Turn the Next Page

Автор: Mercer Mary L.
Название: Standout Characters: How to Write Characters Who Make Readers Laugh, Cry, and Turn the Next Page
ISBN: 0692680691 ISBN-13(EAN): 9780692680698
Издательство: Неизвестно
Цена: 2578.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: SET READERS FREE TO FEEL YOUR STORY Remember the favorite stories on your "keeper shelf," and more than likely the first thing that pops vividly to mind are the characters. That's because truly great stories make readers feel, and standout characters are the primary key to unlocking those emotions. To lose themselves in a story, readers need to be given rooting interests in the characters they're spending time and money on. Rooting interests are developed from specific physical, moral, and psychological traits that emotionally bond readers to the character. Spicing page after page with these empathy traits in fresh and imaginative ways puts the writer in control of readers' emotions like working tumblers in a lock. Take your writing to the next level by learning how to deliver the kind of fantastic emotional experiences readers crave. This book empowers you to craft your story with the reader in mind, and capture their hearts with exciting and emotionally involving characters. You'll learn- How to lay the foundation for standout characters by using quick and simple characterization tools to create a working snapshot. The one indispensable trait every character must have that's essential to winning readers' empathy. Three different categories of rooting interests and how each works to evoke specific emotional responses in readers. Which empathy traits work best for which kinds of characters, and the special circumstances that can permit a character to get away with almost anything. How to use flaws to bond your protagonist closer to readers, and create villains readers love to hate. How to skillfully combine traits to effectively illustrate your theme while still fulfilling genre conventions and satisfying readers' expectations. Quick tips from analyses of seven of the most iconic heroes, heroines, and villains ever to come alive on the page or screen."


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