Designing the Brand Identity in Retail Spaces 9781628923919

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Автор: Martin M. Pegler
Название: Designing the Brand Identity in Retail Spaces
ISBN: 9781628923919
Издательство: Bloomsbury Academic
Классификация:

Профессиональный дизайн интерьеров

Розничная торговля

ISBN-10: 1628923911
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.80 кг.
Дата издания: 09.04.2015
Серия: Arts
Язык: English
Иллюстрации: 298 color illus
Размер: 193 x 236 x 17
Читательская аудитория: College/higher education
Ключевые слова: Theory of architecture,Professional interior design, ARCHITECTURE / Interior Design / General,DESIGN / Graphic Arts / Branding & Logo Design
Основная тема: Professional interior design,ARCHITECTURE / Interior Design / General,DESIGN / Graphic Arts / Branding & Logo Design,Theory of architecture
Рейтинг:
Поставляется из: Англии
Описание: Without design, the brand identity is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand’s product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brands lifetime, from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
Дополнительное описание: Introduction Part 1: A Brand is Born Double Wide Grill apple & pie Youtopia Susanna Pizzeria Sal Curioso Central Kitchen QELA MEDI McCormick Vince Camuto PUMA Factory Outlet etre belle

Designing the Brand Identity in Retail Spaces, Martin M. Pegler