Righteous Rhetoric: Sex, Speech, and the Politics of Concerned Women for America, Smith Leslie Dorrough

In response, CWA is able to flexibly counter this negative emotion by crafting a positive identity for itself, shifting in ways that are politically advantageous in the tumultuous cultural contests that occur over sex, gender, and reproduction. However powerful this technique may prove, Righteous
Rhetoric demonstrates that chaos rhetoric is not unique to CWA, but is a ubiquitous tactic used by almost all groups in the fight for social dominance.
Where CWA and the Christian Rights true source of distinction lies is thus not in unique theologies or political tactics, but in the ability to fuse its own identity with Americas most beloved symbols in such a way that its own existence is rendered inseparable from the nations very survival.