Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator, Tencer Ken, Cardoso John Paulo

The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.

Everyone knows--and everyone talks about--how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, Theres a big difference between an occasional spark of innovation and an eternal flame. But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule(R) a straightforward philosophy that drives you to constantly ask Whats the next 10%? Whats the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?