Stefanie Br?ring; Jens Leker The Front End of Innovation in Converging Industries 9783835000742

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Автор: Stefanie Br?ring; Jens Leker
Название: The Front End of Innovation in Converging Industries
ISBN: 9783835000742
Издательство: Springer
Классификация:

Управление НИОКР

ISBN-10: 3835000748
Обложка/Формат: Paperback
Страницы: 342
Вес: 0.47 кг.
Дата издания: 2005
Серия: Betriebswirtschaftliche Studien in forschungsintensiven Industrien
Язык: English
Издание: Softcover reprint of
Иллюстрации: 125 black & white illustrations, 54 black & white tables, biography
Размер: 210 x 148 x 19
Читательская аудитория: Professional & vocational
Подзаголовок: The case of nutraceuticals and functional foods
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Industry Convergence - as the coalescence of previously separated industry sectors - can be observed in various areas of economic activity and therefore is a phenomenon of growing relevance. Convergence can be induced by the application of technologies across industry sectors or by converging trends regarding the demand side of different industry sectors. However, it results in the development of products, which combine features of different industries. The area of functional foods and nutraceuticals for instance, is an expression of the increasingly blurring boundary between the nutrition and pharmaceutical sectors. In particular, the area of functional foods is a striking example of industry convergence, as it shows converging trends between a technology-driven and a market-driven industry sector. As the term nutraceutical indicates, innovation projects in the context of industry convergence do not seem to follow the conventional path of innovation, but require resources and competences of different industries. The reasoning is that firms in different industries have developed along certain learning paths which have lead to the creation of an idiosyncratic set of competencies. Such a path dependently developed competence base seems not sufficient in times of convergence, where hybrid innovations require competencies and resources rooted in different industries. Generally speaking, firms are confronted with new areas of knowledge which becomes increasingly relevant to their innovation system. Industry convergence, thus, presents a context for innovation management, which not only seems to be a very interesting area of research but alsO is of increasing importance from a business perspective.

The Front End of Innovation in Converging Industries, Stefanie Br?ring; Jens Leker