Complex Networks, Ronaldo Menezes; Santo Fortunato; Giuseppe Mangion

Автор: David Ford, Lars-Erik Gadde
Название: The Business Marketing Course: Managing in Complex Networks, 2nd Edition
ISBN: 0470034505 ISBN-13(EAN): 9780470034507
Издательство: Wiley
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Описание: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

Автор: Fernando Vega-Redondo
Название: Complex Social Networks
ISBN: 0521674093 ISBN-13(EAN): 9780521674096
Издательство: Cambridge Academ
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Описание: This 2007 book provides a systematic account of the fast-developing theory of complex social networks. Starting with a discussion of the basic `benchmark` models for the complex-network literature: random networks, small worlds, and scale-free networks, the book then considers the three forces that underlie network phenomena in social contexts: diffusion, search, and play.