Reputation Transfer to Enter New B-to-B Markets, Christine Falkenreck

Автор: Gandini
Название: The Reputation Economy
ISBN: 113756105X ISBN-13(EAN): 9781137561053
Издательство: Springer
Рейтинг:
Цена: 7965.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.

Автор: Christine Falkenreck
Название: Reputation Transfer to Enter New B-to-B Markets
ISBN: 3790823562 ISBN-13(EAN): 9783790823561
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.