European Retail Research, Peter Schnedlitz; Dirk Morschett; Thomas Rudolph;
Название: European Edisons ISBN: 1137492201 ISBN-13(EAN): 9781137492203 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the lives, inventions, discoveries, and significant work of three extraordinary European inventors with noteworthy links to the great Thomas Alva Edison – Alessandro Volta, Nikola Tesla, and Eric Tigerstedt. It explores the business and scientific legacies that these men have contributed to the modern world. Despite prejudices, ill health, financial stringency, geopolitical situations, business rivalries, and in many cases just awful luck, they remained determined to deliver extraordinary scientific and technological developments to a skeptical and unappreciative world. This book is a testament to anyone pursuing their technological dreams for the benefit of society, and will enhance the literature for scholars, researchers, and the well-informed reader with an interest in science, technology, and the personalities involved in history.
Описание: This book clarifies the common misconception that there are no systematic instruments to support ideation, heuristics and creativity. Using a collection of articles from professionals practicing the Theory of Inventive Problem Solving (TRIZ), this book presents an overview of current trends and enhancements within TRIZ in an international context, and shows its different roles in enhancing creativity for innovation in research and practice. Since its first introduction by Genrikh Saulovich Altshuller in 1956 in the USSR, the TRIZ method has been widely used by inventors, design engineers and has become a standard element of innovation support tools in many Fortune 500 companies. However, TRIZ has only recently entered the domain of scientific publications and discussion. This collection of articles is meant as a record of scientific discussion on TRIZ that reflects the most interesting talking points, research interests, results and expectations. Topics such as Creative and Inventive Design, Patent Mining, and Knowledge Harvesting are also covered in this book.
Автор: Christodoulides Название: Advances in Advertising Research (Vol. VII) ISBN: 3658152192 ISBN-13(EAN): 9783658152192 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Автор: Plattner Название: Design Thinking Research ISBN: 3319403818 ISBN-13(EAN): 9783319403816 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and at the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at Design Thinking, its innovation processes and methods, the book covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and wicked problem solutions, to creative collaboration in the real world, and the interplay of designers and engineers. But the topics go beyond this in their detailed exploration of Design Thinking and its use in IT systems engineering fields, or even from a management perspective. The authors show how these methods and strategies actually work in companies, introduce new technologies and their functions, and demonstrate how Design Thinking can influence such unexpected topics as marriage. Furthermore, readers will learn how special-purpose Design Thinking can be used to solve wicked problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities – so is Design Thinking. Accordingly, Design Thinking is not merely the result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.
Автор: Gill John, Johnson Phil Название: Research Methods for Managers ISBN: 1847870945 ISBN-13(EAN): 9781847870940 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Описание: The Palgrave Handbook of Research Design in Business and Management uses a new state-of-the-art research design typology model to guide researchers in creating the blueprints for their experiments. By focusing on theory and cutting-edge empirical best-practices, this handbook utilizes visual techniques to appease all learning styles.
Автор: Wright Название: Operational Research Applied to Sports ISBN: 1137534656 ISBN-13(EAN): 9781137534651 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through key research papers from Palgrave`s Journal of Operational Research, this book showcases how Operational Research can be applied to sports in a variety of ways, including: timetabling fixtures;
Автор: Berghoff Название: The Rise of Marketing and Market Research ISBN: 0230341063 ISBN-13(EAN): 9780230341067 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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