The Nature of Executive Work, Emilio Matthaei

The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication.

It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.

Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.

• Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
• Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
• Presents hard evidence that shows the positive results of investing time and energy in social networks
• Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals

Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

Your technical skills may get you the job, but your interpersonal skills and emotional intelligence will get you the promotion. In Enhancing Your Executive Edge, Kim Zoller and Kerry Preston provide the specific tools you need to make the jump from middle or upper management to an executive-level position. It's not about being among the standouts in a company. It's about being the standout.

Zoller and Preston emphasize the importance of self-awareness in relationships with colleagues, clients, and executives--including first impressions, body language, and strategic communication. Enhancing Your Executive Edge will help you hone the following:

• Self-Management and Social Awareness
• Personal Branding
• Communication and Presence
• Business Protocol
• Motivation, Perseverance, and Excellence

Competence, passion, and hard work open doors. But when you're going for the very top spot, the competition increases exponentially--so you need to differentiate yourself. This book is designed to help you develop that special quality few people possess.

Set yourself apart and offer value where the competition doesn't by enhancing your executive edge.

"With their concrete, hands-on style, Preston and Zoller teach your executives how to become leaders. And with that leadership, your brand will become more established--bigger and bolder. Enhancing Your Executive Edge delivers."
--Edgar Bronfman Jr., former chairman and CEO of Warner Music

"Enhancing Your Executive Edge shows you how to grow professionally. Preston and Zoller offer practical advice for those seeking to raise the bar."
--David Hoyt, president of The John Maxwell Co.

"A must-read lesson in how to succeed in today's global marketplace."
--Radha Arora, president of Rosewood Hotels & Resorts

"Zoller and Preston have discovered what turns good leaders into great ones. Enhancing Your Executive Edge provides a comprehensive framework we can all follow to get there."
--JJ Ramberg, host of MSNBC's Your Business and cofounder of Goodsearch.com

"Kim and Kerry are committed to helping you build your brand and interactions with others. This book offers the path to building your executive edge."
--John Roth, vice president of sales, service, and marketing at General Motors

"If you're not getting the results you want by focusing only on your technical skills, it is time to give your executive edge a boost. Zoller and Preston take us through strategies to lead successfully."
--Ann Adams, director of management development at Mattel, Inc.