Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Автор: Guillen Mauro Название: Emerging Markets Rule: Growth Strategies of the New Global G ISBN: 0071798110 ISBN-13(EAN): 9780071798112 Издательство: McGraw-Hill Рейтинг: Цена: 5146.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
Описание: According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve.
Описание: This collection empirically and conceptually advances our understanding of the intricacies of emerging markets’ financial and macroeconomic development in the post-2008 crisis context. Covering a vast geography and a broad range of economic viewpoints, this study serves as an informed guide in the unchartered waters of fundamental uncertainty as it has been redefined in the post-crisis period. Contributors to the collection go beyond risks-opportunities analyses, looking deeper into the nuanced interpretations of data and economic categories as interplay of developing world characteristics in the context of redefined fundamental uncertainty. Those concerns relate to the issues of small country finance, the industrialization of the developing world, the role of commodity cycles in the global economy, sovereign debt, speculative financial flows and currency pressures, and connections between financial markets and real markets. Compact and comprehensive, this collection offers unique perspectives into contemporary issues of financial deepening and real macroeconomic development in small developing economies that rarely surface in the larger policy and development debates.
Автор: Marinov Название: Marketing in the Emerging Markets of Islamic Countries ISBN: 1403991731 ISBN-13(EAN): 9781403991737 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Автор: Marinov Название: Marketing in the Emerging Markets of Latin America ISBN: 1403947511 ISBN-13(EAN): 9781403947512 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an analysis of business and marketing in Latin America, highlighting the diverse characteristics of it`s business and marketing environment, and the dynamic nature of regional and country markets. This book offers insights into the opportunities and challenges, the region presents, for implementing effective marketing strategies.
Автор: Lane Henry W Название: International Management Behavior ISBN: 1118527372 ISBN-13(EAN): 9781118527375 Издательство: Wiley Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.
Автор: Zoogah Название: Managing Organizational Behavior in the African Context ISBN: 0415535921 ISBN-13(EAN): 9780415535922 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first organizational behavior book to cover the entire continent of Africa, this textbook establishes a conceptual foundation before exploring how those topics apply in Africa`s unique business environment. Illustrative examples, mini-cases, and self-assessment exercises all based on Africa-specific sectors, industries, and organizations round out this foundational guide.
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