Integrated Frequency Synthesis for Convergent Wireless Solutions, Jad G. Atallah; Mohammed Ismail

Автор: Atallah Jad G.
Название: Integrated Frequency Synthesis for Convergent Wireless Solutions
ISBN: 1461414652 ISBN-13(EAN): 9781461414650
Издательство: Springer
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Цена: 20962.00 р.
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Описание: This book describes the design and implementation of an electronic subsystem called the frequency synthesizer, which is a very important building block for any wireless transceiver. The discussion includes several new techniques for the design of such a subsystem which include the usage modes of the wireless device, including its support for several leading-edge wireless standards. This new perspective for designing such a demanding subsystem is based on the fact that optimizing the performance of a complete system is not always achieved by optimizing the performance of its building blocks separately.  This book provides “hands-on” examples of this sort of co-design of optimized subsystems, which can make the vision of an always-best-connected scenario a reality.

Автор: Parreno, Mafe & Scribner
Название: Engaging Consumers Through Branded Entertainment And Convergent Media
ISBN: 1466683422 ISBN-13(EAN): 9781466683426
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Автор: Massimo Tornatore; Gee-Kung Chang; Georgios Ellina
Название: Fiber-Wireless Convergence in Next-Generation Communication Networks
ISBN: 3319428209 ISBN-13(EAN): 9783319428208
Издательство: Springer
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Цена: 22359.00 р.
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Описание: The editors discuss Fi-Wi technologies at the three major network levels involved in the path towards convergence: system level, network architecture level, and network management level. Network architecture level: NGPON, WDM-PON, BBU Hotelling, Cloud Radio Access Networks (C-RANs), HetNets.