Advances in Advertising Research (Vol. III), Tobias Langner; Shintaro Okazaki; Martin Eisend
Àâòîð: Christodoulides Íàçâàíèå: Advances in Advertising Research (Vol. VII) ISBN: 3658152192 ISBN-13(EAN): 9783658152192 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 15372.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Àâòîð: Nicholas Holm Íàçâàíèå: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 5487.00 ð. Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
