Trademark Protection and Territoriality Challenges in a Global Economy, Calboli, Irene

Автор: Smith Gordon V
Название: Trademark Valuation
ISBN: 1118245261 ISBN-13(EAN): 9781118245262
Издательство: Wiley
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Цена: 13464.00 р.
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Описание: A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

Автор: Mukerji Chandra
Название: Impossible Engineering: Technology and Territoriality on the Canal Du MIDI
ISBN: 069116665X ISBN-13(EAN): 9780691166650
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: The Canal du Midi, which threads through southwestern France and links the Atlantic to the Mediterranean, was an astonishing feat of seventeenth-century engineering--in fact, it was technically impossible according to the standards of its day. Impossible Engineering takes an insightful and entertaining look at the mystery of its success as well as

Автор: Janis
Название: Trademark And Unfair Competition In A Nutshell
ISBN: 0314163417 ISBN-13(EAN): 9780314163417
Издательство: Mare Nostrum (Eurospan)
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Цена: 7762.00 р.
Наличие на складе: Нет в наличии.

Описание: This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated throughout.

Автор: Shuy
Название: Linguistic Battles in Trademark Disputes
ISBN: 0333997581 ISBN-13(EAN): 9780333997581
Издательство: Springer
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Цена: 18866.00 р.
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Описание: This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side.

Автор: Wunn
Название: Ancestors, Territoriality, and Gods
ISBN: 3662527553 ISBN-13(EAN): 9783662527559
Издательство: Springer
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Цена: 10760.00 р.
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Описание: This books sets out to explain how and why religion came into being. Today this question is as fascinating as ever, especially since religion has moved to the centre of socio-political relationships. In contrast to the current, but incomplete approaches from disciplines such as cognitive science and psychology, the present authors adopt a new approach, equally manifest and constructive, that explains the origins of religion based strictly on behavioural biology. They employ accepted research results that remove all need for speculation. Decisive factors for the earliest demonstrations of religion are thus territorial behaviour and ranking, coping with existential fears, and conflict solution with the help of rituals. These in turn, in a process of cultural evolution, are shown to be the roots of the historical and contemporary religions.