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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners, Michael Mazzeo, Paul Oyer, Scott Schaefer



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Автор: Michael Mazzeo, Paul Oyer, Scott Schaefer
Название:  Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners   (Майкл Маззео: Обратная дорога к предпринимателям и владельцам мелкого бизнеса)
Издательство: Hachette Book Group
Классификация:
ISBN: 1455583987
ISBN-13(EAN): 9781455583980
Обложка/Формат: Paperback
Вес: 0.448 кг.
Язык: English
Размер: 229 x 152 x 19
Поставляется из: США
Описание:

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwesterns Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrss Pauls fish sticks when you can learn from the 80-year-old proprietor of Joe Pattis, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

The book isnt all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.





The Roadside MBA

Автор: Scott Schaefer, Paul Oyer
Название: The Roadside MBA
ISBN: 1447286332 ISBN-13(EAN): 9781447286332
Издательство: Pan Macmillan
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Цена: 1163 р.
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Описание: A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers.

The Roadside MBA

Автор: Michael Mazzeo, Paul Oyer, Scott Schaefer
Название: The Roadside MBA
ISBN: 0230772587 ISBN-13(EAN): 9780230772588
Издательство: Pan Macmillan
Цена: 1066 р.
Наличие на складе: Поставка под заказ.


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