Studying and Researching with Social Media, Poore Megan
Автор: Stoneman Paul, Gilbert Nigel Название: Researching Social Life ISBN: 1446295451 ISBN-13(EAN): 9781446295458 Издательство: Sage Publications Рейтинг: Цена: 9610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Paul Stoneman and Nigel Gilbert breathe new energy into this classic bestselling textbook providing clear, relevant advice and extensive coverage of all the research methods you need to understand today`s society.
Автор: Sloan, Luke. Название: The Sage handbook of social media research methods / ISBN: 1473916321 ISBN-13(EAN): 9781473916326 Издательство: Sage Publications Рейтинг: Цена: 21384.00 р. Наличие на складе: Поставка под заказ.
Описание: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Автор: Zafarani Название: Social Media Mining ISBN: 1107018854 ISBN-13(EAN): 9781107018853 Издательство: Cambridge Academ Рейтинг: Цена: 9027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform for students, practitioners, researchers and project managers to understand the basics and potentials of social media mining. It presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining.
Автор: Emm Adele Название: Researching for the Media ISBN: 0415843561 ISBN-13(EAN): 9780415843560 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Researching for the Media: Television, Radio and Journalism is an essential guide to researching for the media industry. It explains the role of the researcher and journalist within radio, television and journalism exploring key areas of what to expect in the job.
Researching for the Media: Television, Radio and Journalism offers advice and instruction on practical, ethical and legal issues which affect anyone working in these industries. Beginning with suggestions on how to think up ideas and how to devise treatments, through to general research methods and techniques and guidance on working on location at home and abroad, it uses real examples of good and bad practice from the industry. Written by an experienced researcher, writer and producer, Researching for the Media includes:
Tips on finding contributors from contestants, experts and specialists through to audiences and celebrities
How to find photographs, picture and film clips and the ethical and legal issues involved
Advice on finding and using music and copyright issues
How the media uses the internet and social media such as Twitter, Facebook, Instagram
A discussion of risk assessment, codes of conduct, ethical behaviour and legal and safety issues
A glossary of media terms, further reading and a list of helpful websites.
Discover more at www.adeleemm.com
Автор: Jamieson Lynn Название: Researching Families and Relationships ISBN: 1137396423 ISBN-13(EAN): 9781137396426 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection focuses on the real life experiences of conducting emprical research about families and relationships, with an emphasis on the actualities of doing research and the experiences of being a researcher.
Автор: Franklin Название: Researching Sustainability ISBN: 1849711216 ISBN-13(EAN): 9781849711210 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Suitable for students and researchers across the social sciences who are planning, conducting and disseminating research on sustainability-related issues, this book guides students and practitioners through the practical and theoretical challenges of doing interdisciplinary research in this area.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Описание: Introduce your business to the world with this essential guide to social media marketing
Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram.
Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:
Create a profitable social media strategy for your business
Exploit each platform to reap the highest returns
Master the basics of each platform, and optimise your content
Shape your reputation and promote your social media efforts
Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
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