Dowd Susan Beyond Book Sales 9781555709129

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Автор: Dowd Susan
Название: Beyond Book Sales
ISBN: 9781555709129
Издательство: Mare Nostrum (Eurospan)
Классификация:

Библиотечное дело и информационные науки

ISBN-10: 1555709125
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.74 кг.
Дата издания: 30.11.2013
Серия: Reference/Librarianship
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 16
Читательская аудитория: Professional and scholarly
Ключевые слова: Library & information sciences
Подзаголовок: The complete guide to raising real money for your library
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Поставляется из: Англии
Описание: Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

Beyond Book Sales, Dowd Susan