CRM Systems in Industrial Companies, Perna Andrea

Автор: Nguyen
Название: The Dark Side of CRM
ISBN: 1138803316 ISBN-13(EAN): 9781138803312
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

Автор: Chorianopoulos Antonios
Название: Effective CRM Using Predictive Analytics
ISBN: 1119011558 ISBN-13(EAN): 9781119011552
Издательство: Wiley
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Цена: 7278.00 р.
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Описание: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.