Leading Digital: Turning Technology Into Business Transformation 9781625272478

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Автор: Westerman George, Bonnet Didier, McAfee Andrew
Название: Leading Digital: Turning Technology Into Business Transformation
Перевод названия: Джордж Уэстерман: Возглавляя цифровой мир
ISBN: 9781625272478
Издательство: Harvard Business School Press
Классификация:

Торгово-промышленная деятельность и управление

Стратегическое планирование

Управление и методы управления

ISBN-10: 1625272472
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.53 кг.
Дата издания: 14.10.2014
Язык: English
Размер: 243 x 156 x 25
Читательская аудитория: General (us: trade)
Подзаголовок: Turning technology into business transformation
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Поставляется из: США
Описание: Become a Digital Master--No Matter What Business Youre In If you think the phrase going digital is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.

But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.

It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, youll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Leading Digital: Turning Technology Into Business Transformation, Westerman George, Bonnet Didier, McAfee Andrew