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The Small Big: How the Smallest Changes Make the Biggest Difference, Martin Steve J., Goldstein Noah, Cialdini Robert

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Цена: 1940р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 4 шт.  
При оформлении заказа до: 11 янв 2019
Ориентировочная дата поставки: середина Февраля
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Автор: Martin Steve J., Goldstein Noah, Cialdini Robert
Название:  The Small Big: How the Smallest Changes Make the Biggest Difference
Издательство: Hachette Book Group
Классификация:
ISBN: 1455584258
ISBN-13(EAN): 9781455584253
ISBN: 1-455-58425-8
ISBN-13(EAN): 978-1-455-58425-3
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.476 кг.
Дата издания: 09.09.2014
Язык: ENG
Поставляется из: США
Описание: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In the small Big three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in todays information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.
Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.




Yes!: 50 Scientifically Proven Ways to Be Persuasive 5 CD

Автор: Goldstein Noah J., Martin Steve J., Cialdini Rober
Название: Yes!: 50 Scientifically Proven Ways to Be Persuasive 5 CD
ISBN: 0743583264 ISBN-13(EAN): 9780743583268
Издательство: Simon & Schuster
Цена: 2078 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, "Yes " reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, "Yes " presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually "increase" the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many "fewer" flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in "Yes " will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, "Yes " shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Yes!

Автор: Goldstein, Noah Martin, Steve Cialdini, Professor
Название: Yes!
ISBN: 1846680166 ISBN-13(EAN): 9781846680168
Издательство: Неизвестно
Рейтинг:
Цена: от 1015 р.
Наличие на складе: Есть

Описание: Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.


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